ObservePoint Custom Tag Overview

The ObservePoint Custom Tag is a virtual tag that can be used in an audit or journey to access data that cannot ordinarily be accessed easily. For example, it can help find missing links, inspect HTML on the page, determine the byte size of all cookies on a page, look for SEO key-words, and much more.

The tag must be inserted onto each page of the audit or journey using a JavaScript Execute action. As the audit or journey progresses through the pages, the OP Custom Tag executes on each page, delivering content that you've defined to the ObservePoint reports. The tag is required for some of ObservePoint's pre-defined rules to work.

The data captured with this tag will show up as ObservePoint Data in the Variable Summary Report.

The results of the OP Custom Tag are found in the Variable Summary Report. Click on the number of unique values to see each value as well as each URL the value was found on. You can also find OP Custom Tag Data on each page under the Tags

The basic tag itself is a JavaScript snippet, but it can be expanded with additional functions to allow it to collect much more content. Many of these functions can be customized.


Here is a guide to help you create your own OP Custom Tag.

Custom Tag Sample Functions

The following documents have sample code that can be used with the OP Custom Tag to expand its functionality. The terms in parenthesis represent the label it will have in the Variable Summary report.

  1. Key Word Search (check for key words in the HTML)
  2. Basic SEO Data (SEO)
  3. Other SEO Details (SEO Data)
  4. SEO Validating JSON-LD (Json-ld)
  5. Cookies (1st Party Cookies)
  6. Most Downloads (Download Links)
  7. Adobe DTM Header & Footer (DTM)
  8. Adobe External Links (External Links)
  9. All Links not Current Domain (Other Domain Links)
  10. DTM Rules (DTM Rules)
  11. Tealium JS Loader (Tealium JS)
  12. Adobe Target Info
  13. Page Performance Details (Page Performance)
  14. All Hard Coded JS Files (Hard Coded JS)
  15. Specific Top JS files (Specific Top JS Files)
  16. Tealium Tags & Extensions (Tealium Tags)
  17. Unsecured Content (Unsecured Content)
  18. Open Graph tags (Open Graph)
  19. Ensighten tag management rules (Ensighten Tag)
  20. Optimizely A/B testing (Optimizely Data)
  21. Responsive test (Responsive Test)
  22. Unsecure Content v2 (Unsecured Content v2)
  23. Tag Performance (Tag Performance)
  24. Links List (Links List)
  25. Collecting network request URLs (Network Urls)
  26. Google Link Attributes (Google Attributes)
  27. 404 Image Status Codes (404 Images)
  28. Journey JS (Touchpoints / Attribution tracking)
  29. Forms with PII (Finds possible violations)
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