Page Details Report

The Page Details report gives you deep insight into the data, cookies, and network activity on each page of your audit. It helps analysts by exposing potential problems with:

  • Data collection compliance
  • JavaScript errors that may be causing tag failures
  • All network activity on the page and the destination of the data

While a limited version of this report has always been available, it was buried deep within other reports and was difficult to access. But with Release 2018.07 it is available as a top level report and has been enhanced with additional data.

The report shows:

  • Summary information about a page
  • All tags, variables, and values found on the page
  • All first and third party cookies set by the page
  • All network requests from the page
  • All console messages, including the full text of JavaScript errors

The width of the data area can be adjusted by clicking and dragging the mouse over the vertical dividing line.

Tag Initiators

The Tag Initiators shows the relationship between tags so you can determine how they are called.

Click the Tag Initiators report icon:

You can find it in the upper right side of the report and wait for it to load. This is a live report that goes to the page in real time and brings back the results. The more tags on your page, the longer it will take to load.

Once the report loads, hover over the label on an element to see the URL to the tag, how long it took to load, how long any downstream tags took to load in the aggregate, and the level of confidence in the tag's relationship to its parent; sometimes it is difficult to know the exact parent/child relationship.

Use this report to help discover where piggy-back tags are coming from, troubleshoot long tag load times, and troubleshoot how redundant tags may be loading on the page.

The Tag Hierarchy report is available from within the Page Details report. Choose a page and click the report's icon in the top right-hand menu bar.

Page Information

The Page Information tab shows the following:

  • Page Load Time: See the Page Load Time Report article for a definition.
  • Number of Tags: The total number of tags found on the page.
  • Page Status Code: Most pages should be a 200 level code, which means the page was served as expected.
  • Javascript Errors: The number of messages found in the JavaScript console. Some of these will be errors, others will be informational messages.
  • Linked from: The page where the link to this page was found. It is similar to a referrer, but audits do not actually click the links. Instead they visit the links from the document.links object found on the page.

Click on the page snapshot to see the web page in full screen.


This is the default tab that the page opens to. It lists all the marketing technologies found on the page, sortable by header. Sort by tag name, tag category or number of times it was found on the page (requests). Open the tag to see the details.

Click the arrow on the right side of the row to see all the values collected by that tag by request.


The Cookies tab shows all first and third party cookies, their names, values, domains, and expiration. This can be helpful for troubleshooting compliance and privacy issues. Each column header can be sorted. A cookie with an expiration date of  Session indicates it expired after the session timed out.

Third party cookies are any cookies that have a domain different from the page's domain.

Lay your mouse over long values to see the entire string.

Request Log

The Request Log shows all the URLs for each network request on the page. Some of these will be for tags identified in the Tags tab, but most of them will be for images, remote files, and other types of requests.

The GeoLocation column shows where the network request is going to. This is useful for identifying if data is going to an unexpected country and can help discover potential compliance and privacy breaches. The column will show Could not be determined when the audit is not highly confident in the actual geolocation.

This product includes GeoLite data created by MaxMind, available from

Console Messages

The Console Messages tab lists any message collected from the JavaScript console for that page. The column on the right shows the source of the error, such as a script file. The list is sortable by time in the order the messages appeared.

Information: This is a message in the console. Normally it can be ignored.
Warning: This is a notice of something that may need action but is not urgent. Sometimes a warning will mention non-urgent things like a certain feature used on the page has been deprecated.
Error: This is an important message indicating that a script failed to execute or a resource failed to load. Failing tags are sometimes caused by JavaScript errors, but script errors can also degrade the visitor experience. Use these messages to help troubleshoot what scripts may be causing problems on your pages.
Debug: Similar to an informational message, these are messages specific to debugging your site or app.

Exporting Page Data

Click on the Export icon:

 the upper right side of the report and a drop-down menu will appear.Details for the selected option are exported for all URLs.

There are three export options available for download: Page details, Cookies or Console Logs. This allows for information pertaining to the selected option from all pages to be exported. Instead of having to click through each URL to look at these data points, they are now compiled into an aggregate report for all pages. For example, downloading the Cookies summary will generate a report with the Page URL, Name, Value, Expiry, and Domain for all URLs.

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