Audit Report Overview

Reports Overview

Audit reports are designed to make it easy to access your data and take appropriate action. This document describes reports in general and how to navigate them. For more detailed information on individual reports, see the help file on each, accessible from the Audit Reports Topic page.

To access the audit reports, click into any audit and select a report from the left nav bar.

Report Header and Summary

Most reports have a Selection Summary header that shows essential information and a snapshot of the data in the report. The Selection Summary items update dynamically as the report is filtered.


See the numbered items below for a description of the various parts of the report header.
  1. Filter Selector
    1. Click to filter on All or None of the items in the report. This makes it easier to click on a few items in the report to include or exclude that line.
  2. Audit Run
    1. Click on the date to select a historical report for this audit.
  3. Search
    1. Use the search box to filter for specific items in a long list, such as tag names.
  4. Selection Summary
    1. The metrics in the Selection Summary area shows multiple data points from the report and dynamically change as the report is filtered. To filter the report, click on a bar in the chart. See the help file on a specific report for details.
  5. Primary Tags Switch
    1. Turn primary tags on or off to de-clutter the report so that it only shows those tags that are important to you.
  6. Additional Actions
    1. Click the stacked dots to see additional actions that you can do on this audit, such as edit it, run it now, or reprocess rules.
  7. View Pages
    1. Click this to show a list of all the URLs in the report. Once the URLs are displayed, this link turns into a button to Export them.
  8. Report Name
    1. The report name may reference two or three data points. If two, the format is y-axis / x-axis. If three, the format is z-axis / y-axis / x-axis. If a report has a z-axis (three data points), the z-axis is a secondary dimension represented by a circle on the bar graph. The secondary dimension usually represents the number of accounts for the primary dimension.

Selection Summary

The Selection Summary area across the top of the report gives a quick snapshot of several high-level metrics. As you filter the report by selecting or deselecting items on the chart, the numbers change to reflect the filter. Below are descriptions of options that appear on the reports.

  • Accounts
    • Accounts shows how many separate vendor data repositories were discovered in the audit and part of the current selection. Accounts correspond to the places where the data is stored, such as Google accounts, Adobe Analytics report suites, or other distinct data sets.
  • Affected Pages
    • Affected Pages shows the percentage of pages found that have tags with status codes other than a 200 code within the selection. This shows only on the Status Codes report.
  • Avg. Load Time
    • This shows the average number of seconds it took to load a page during the audit. This appears on the Page Load Time report.
  • Implementation
    • This shows the percent of pages in the audit implemented with the currently selected tag(s).
  • JavaScript Errors
    • This shows the total number of JavaScript errors found during the audit. This appears on the JavaScript Errors report.
  • Least Used Version
    • This shows the tag version among all the tags discovered in the audit that was found the least. This shows only on the Tag Versions report. The tag must have a version to be included.
  • Most Used Version
    • This shows the tag version among all the tags discovered in the audit that was found the most. This shows only on the Tag Versions report.
  • Need Implementation
    • This shows the percent of pages in the audit that need to be implemented with the currently selected tag(s).
  • Non-200:OK
    • This shows the number of codes that were returned in the selection that were not 200 codes. This appears on the Status Codes report.
  • Pages 200:OK
    • This shows the number of pages where a 200:OK code was returned. This means that the page was found as expected and returned by the server. This appears on the Status Codes by Page report.
  • Pages Failing
    • This shows the number of pages where a business compliance rule has failed. This appears on the Business Compliance report.
  • Pages Without Errors
    • This shows the that did not generate a JavaScript error during the audit. This appears on the Status Codes report.
  • Tag Inflation
    • This shows the percent of pages in which there is a risk of collecting repeated, or duplicate data. This shows up on the Duplicate Tags and Multiple Tags reports. The number will generally be much less on the Multiple Tags report because firing more than one tag with different data on the page is not as indicative of data inflation as firing the same information (duplicate) more than once.
  • Tag Versions
    • This metric shows how many different versions of the tag were discovered in the audit. It includes all tags across all vendors. Compare this to the number of vendors; the difference between the two is the number of tags that have an older version. If the two numbers are the same, there are no multiple versions of any tag. If they are different, one or more bars on the chart will show more than one circle, representing tag versions. The tag must have a version to be included.
  • Tags Failing
    • There are two similar metrics; one shows the number of tags and the other shows the percentage of tags in the selection that did not meet a vendor's data requirements. These show only on the Vendor Compliance report.
  • Total Pages
    • This metric shows the number of pages from the entire audit contained in the selection. It shows on many reports.
  • Rules
    • This shows how many rules were applied to the audit. It shows on the Business Compliance report.
  • Vendors
    • Vendors shows how many separate providers were discovered in the audit as a part of the current selection. Each vendor corresponds to a single tag, such as Google Universal Analytics, Adobe Analytics, or other technologies.
  • Variables
    • Variables shows how many individual variables were discovered in the current selection. If the tag(s) in a selection do not have any variables, it will show "N/A". This shows in the Variable Summary report.

Graph

The graph dynamically shows the results of the audit. The Selection Summary updates as you select (filter) items and drill down.


The axes of the graph are described below.
  • X-Axis
    • The horizontal x-axis is the metric described by the report title. In this example it shows the number of pages.
  • Y-Axis
    • The vertical y-axis lists the primary dimension of the report. It describes the report's metric, in effect segmenting the numbers. In this example, it shows all the tag vendors.
  • Z-Axis
    • The circled numbers are the secondary dimension, or z-axis. In most reports it represents the number of accounts for that line item. Not all reports have a z-axis.
  • Bars
    • The bars represent the number of items (metric) for the dimension (the y-axis). Bars may have one or more numbers in a circle, which show that you can break down the report further. If the circled blue number is greater than 1, it means that there are multiple items (usually accounts) near that point on the graph. Drill into the data to see the detail by clicking the line item on the y-axis.In the example above, the Adobe Analytics line shows:
      • seven accounts (z-axis) were found for Adobe Analytics (y-axis)
      • one account has between 600 and 700 pages
      • one account has about 300 pages
      • and five accounts have fewer than 100 pages each (x-axis)

Drilling into the Data

Below is another example from a Tag Presence report showing both the Adobe and Google lines have sub items to drill into. The circled numbers are the number of Adobe Analytics report suites and Google Analytics accounts that were found on a range of pages.

In the above example, the audit found 100% of the pages have Adobe Analytics on them. Breaking that down, two report suites were found on about 30 pages while one report suite was found on all (or nearly all) of the 1000 pages of the audit. A total of three AA accounts were found across all the pages.

On the other hand, Google Analytics was found on 80% of the pages. Breaking that down, three different Google Analytics accounts were found on a few pages and one GA account was found on approximately 800 pages. A total of seven GA accounts were found across all pages.

These breakdowns can be seen in greater detail by clicking into the item. Click on the Google Analytics dimension to see the breakdown of all 7 accounts and to see how many pages each account was found on. Note the percentages exceed 100% because a page may have more than one account listed.

After clicking on Google Analytics from the main report, it shows the breakdown of all the accounts for that item. All seven accounts are listed separately.

Selecting (filtering)

Clicking a bar toggles the line on or off and selects or filters the results in the Selection Summary. Select multiple lines by clicking on them.

The filter selections are remembered even after navigating to other reports and back. When you return to the report, your previous selections remain. Click All or None in the Selection Summary area to select everything or nothing.

Once you have selected an item or multiple items from the chart, click View Pages in the Selection Summary to see all the URLs included in that filter.

Exporting Data

Exporting the data in the report to a spreadsheet is a two-step process:

  1. Click View Pages at the top of the report. This shows a list of all the pages that have been selected on the graph. By default, all URLs display unless you filter (select items in) the report.
  2. Click the Export button to download an Excel file. The Export button the top right of the Pages Summary area where the View Pages was.
  3. See Advanced Export for more information about exporting data.
Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.