Variable Summary Report

Overview

The Variable Summary Report shows every tag and variable discovered during an audit. This is an important report for quickly spotting trouble spots in the audit.

Clicking a vendor shows all the accounts or report suites for that tag discovered throughout the audit. From here you can quickly determine if the analytics data is being sent to the correct place. For example, you might see that some data is going to a development account instead of a production account or that an inactive account is still being sent data. In either of these cases, you are losing data.

See Audit Overview for information about the Selection Summary.

The Variable Summary report shows all the variables captured for all the tags on all the pages. If a value is not set on a page, it will be reflected in the Not Set column.

Clicking on an account shows a summary of all the variables that were discovered during the audit. Each variable shows the number of:

  • Values
    • The number of unique values captured in the audit for this variable. Click the number to see a list of all the URLs and values captured for this variable.
  • Set
    • The number of times a value was set for that variable during the audit. On a variable that is supposed to be set with every page load (such as a page name), this number should equal the number of pages audited. Some variables will only be set on selected pages and will show a value less than the total number of pages audited. Other variables might even be set more than once on a page (as with video tracking). Click the number to see all the pages and the values set for that variable.
  • Not Set
    • The number of times a variable is not recorded on a page in the audit. This makes it easy to see where data is missing for variables that should be set on every page of the audit, like a page name or site section. For example, an audit made up exclusively of campaign landing pages should have the campaign variable set on every page of the audit. Click this number to see a list of all the pages where the value was not set. Incidentally, this is a very valuable report because the data might not be available in any other system--such as your analytics reports--due to the fact that any data not collected isn't seen in those reports.

The number in parenthesis following the Variables label in the first column represents the total number of variables discovered during the audit.

Clicking the numbers next to the variables opens a list the URLs for that item. If an expected variable is not found in the list it means that ObservePoint did not discover it during the audit. All variables are automatically discovered if they are on the page.

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