Getting Started with Audits

Overview--What is an Audit?

This document describes what web audits are and provides links to help files to get you started with web audits. 

An audit is a scan of pages that looks at page-load events. Web audits validate your website data collection. You configure an audit to visit pages on your web site and it compiles the analytics captured on each page. This compiled data can then be used to ensure that each page is collecting data as expected and help you discover where data risks lie. If you are unsure of what is on your site an audit can be a good way to find that out.

Getting Started

Additional Detail

ObservePoint's WebAssurance automates the validation process that has traditionally been a tedious, manual process. It is more accurate than alternative validation methods, such as employing a secondary analytics tag, because it can report on which pages are not tagged, which variables are collecting data on each page, and what the values should be. When an audit is configured with your custom rules, it becomes powerful and efficient.

Audits can be used to examine dozens or thousands of pages emulating different web browsers, operating systems, and viewport sizes. In addition, you can configure an audit to login to secure content, include or exclude specific pages or site sections, and interact with the website.

When an audit runs, it actively renders each page in a browser instead of passively scanning the code. This allows it to imitate the experience of a live user and surface issues which might not otherwise be found based on the complex interactions of all the technologies on the pages.

There is no code to install on the pages because when an audit is run, the ObservePoint servers access pages on your site in a browser window. The ObservePoint tool sits inside the browser, monitoring all the tag requests passing data to their collection servers as the pages load.

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