Pre-defined rules may be set up automatically with new ObservePoint WebAssurance accounts. Some of these can be used as-is while others need additional custom configuration to make them work in your environment.
The rules are divided into labels for Adobe Analytics, Google Universal Analytics, and SEO Audit. Each of them have the Best Practice label.
Note: Not all accounts have all the rules. Contact your data governance consultant to enable or disable any of these rules.
Adobe Analytics Rules
Labels: Best Practice, Global Standard - Adobe Analytics
Campaign Variable is Set
Checks that the Adobe campaign variable (v0) is not set. Used to catch campaigns being recorded on non-landing pages.
Custom Link Name is Set with Link Type
Checks to see that the link type variable ( pe) is set to lnk_e (exit link), lnk_d (download link), or lnk_o (custom link) when the pev variable is set on an Adobe Analytics tag.
Custom Link Type is Set with Link Name
Confirms that pev2 (link name) is set when the Adobe Analytics pe (link type) is set on a page.
Events Variable has Valid Value
Confirms that the Adobe Analytics event variable has valid values. It looks for the standard e-commerce events or any other value starting with event and ending with 1-4 digits. The events variable can hold multiple values.
PageName & Channel is Set
Validates that the Adobe Analytics pageName and ch (channel/site section) variables are set.
Products Variable Format Correct
Verifies that each element of the Adobe Analytics product variable is separated with a semi-colon.
Report Suite Doesn't contain Dev or QA
This looks for Adobe Analytics report suites that have been created for development or testing purposes. This rule may require additional setup to define custom names for your non-production report suites.
Google Universal Analytics Rules
Labels: Best Practice, Global Standard - Google Analytics
Global Variable Rules
Looks for any value set in dt (document title) and a valid value in t (hit type). The hit type values can be: pageview, event, transaction, item, social, exception, timing, or screenview.
Google Analytics - Campaign Value not Set
Looks for the absence of campaign query string parameters in the dl (document location) variable. The rule fails if it finds any of the following from the document's URL: utm_medium=, utm_source=, utm_content, or utm_campaign=.
Google Analytics - Event Values
Confirms that the event variables are set when t (hit type) is equal to event. Event variables ea (event action), el (event label), and ec (event category) must also be set.
Google Analytics - Timing Value
Validates that the timing variables are set when t (hit type) is set to timing. The following variables must also be set to any value: utt (user timing time), utv (user timing variable), and utc (user timing category).
SEO Audit Rules
Labels: Best Practice, Global Standard - SEO Audit
Canonical URL Check
Checks to make sure that the canonical URL is valid and returns a page.
Makes sure the document has at least one H1 tag.
Makes sure the document has at least one H2 tag.
Href Lang URL Check
Verifies that the Hreflang meta tag contains a valid redirect URL so that the proper version of the page is served for different languages.
Checks that all images on each page contain an alt tag for better accessibility.
Checks to see if all images on each page have size attributes to help the page render faster.
Meta Description Check
Validates that the description meta tag is present and not empty on all pages and that it does not exceed the 155 character limit.
Meta Viewport Check
Checks to make sure the viewport meta tag contains a viewport size.
Page Size Check
Checks to be sure that each page is no larger than 500K.
Verifies that the page title tag has more than 10 characters but fewer than 66 characters.
Word Quantity Check
Checks that each page has 500 words or more.