Plugin - HVA

The HVA (High Value Asset) plugin allows you to place tags on pages you want included as a Touchpoint Interaction Event. When the page loads, a Touchpoint Interaction Event fires.

The HVA plugin is ideal for scenarios when you want to track interaction with content that you own in addition to paid channel interaction.

Plugin Usage

Once a web page is created, the HVA tag needs to be added to your page. You can choose to use one of the following implementation methods on the page:

  • Predefined Touchpoint ID
  • Automated Touchpoint ID

Predefined Touchpoint ID

Using the predefined Touchpoint ID implementation method, you would create a specific Touchpoint ID within the Strala platform for each page. While creating the Touchpoint ID, you would also assign the Attribute Values to the Attributes you want to track. With the Touchpoint ID created, you would then place the following HVA tag on your page:

<div data-strala-hva data-strala-hva_id="<Strala_Touchpoint_ID>"></div>		

The data-strala-hva portion of the code is a flag to indicate the page is an HVA page. This means Strala will record a Touchpoint Interaction Event when the page is loaded.

The data-strala-hva_id=<Strala_Touchpoint_ID> portion of the code is the Strala Touchpoint ID associated with the page or asset and is the indicator you are using the predefined Touchpoint ID method. Strala recommends creating a new Strala Touchpoint ID for each page or asset that you want to track.

Automated Touchpoint ID

Using the automated Touchpoint ID implementation method, you do not need to create a Touchpoint ID in advance because Strala will automatically create the Touchpoint ID for you based on the page URL. However, you will need to update the Attribute Values associated with the Attributes you want to track for the Touchpoint ID. Using the automated Touchpoint ID method shifts the paradigm from a create Touchpoint process to an update Touchpoint process.

For example, if the URL of the page you wish to tag is:

https://www.strala.com/post/7-best-practices-for-building-your-world-class-campaign-tracking-system?parameter=something

Strala would automatically create a hashed Touchpoint ID along with the page URL as an Attribute Value in your Strala application based on www.strala.com/post/7-best-practices-for-building-your-world-class-campaign-tracking-system

You would then update any other Attribute Values associated with the Attributes you want to track for that page because the Touchpoint ID has already been created.

In order to leverage the automated Touchpoint ID method, you would place the following HVA tag on your page:

<div data-strala-hva></div>

The data-strala-hva portion of the code is a flag to indicate the page is an HVA page. This means Strala will record a Touchpoint Interaction Event when the page is loaded.

By removing the data-strala-hva_id=<Strala_Touchpoint_ID> portion of the code you indicate you want to use the automated Touchpoint ID method and a Touchpoint ID for this page will automatically be created in your Strala application.

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