Plugin - Online Event
There are two types of events you can submit into Strala JourneyStream through the Online Event plugin:
- Conversion Events
- Touchpoint Interaction Events
Conversion Events are attributable, which means we want to attribute them to Touchpoint Interaction Events that led up to the Conversion Event. This allows us to distribute "credit" for the Conversion Event to the various marketing activities that preceded the Conversion Event.
Touchpoint Interaction Events
Touchpoint Interaction Events are events that happen when people interact with something you have tagged with a Strala Touchpoint ID. These types of online events might include clicking through a paid search ad, clicking through an email link, interacting with a high value page on your site, or clicking through a display ad.
Touchpoint Interaction Events are non-attributable, which means they happen independent of any Conversion Event so we're not trying to attribute them to anything - we hope they lead to the customer doing something (a Conversion Event), but there is no guarantee.
When using the plugin, the following properties are used for configuration:
event_id: The ID for the tracked event
event: Medium level of granularity for a tracked event (conversion event only)
event_source: Highest level of granularity for a tracked event (conversion event only)
event_type = conversion, two additional options are available (
event_source). These options are not tracked on a
|event_id||string|| Lowest level of granularity. Ex.
|event||string|| Medium level of granularity. Ex.
|event_source||string|| The highest level of granularity. Ex.
event_idallows for a special syntax to attach additional pieces of data for Conversion Events. Data should be attached in order of importance and can be delimited with a
|) to allow for additional insight. Ex.
<session-id>|<form-id>. For Touchpoint Interaction Events, the
event_idneeds to be a Strala Touchpoint ID.