Using the Strala TouchPoint Platform

Strala TouchPoint Platform Components

Attribute Module

Strala Attribute Module
The Attribute Module is where you identify the attributes your company will use to establish your marketing taxonomy. This is where you govern both the attributes and the values associated with those attributes. For example, if you track the marketing channel type associated with your promotions, you would create an attribute named Channel Type and fill in standard values such as Email | Website | Paid Search | etc. This allows you to govern the attributes and values so data remains clean and organized across the company before it starts flowing in. Strala provides you with a list of standard attributes and attribute values as a starting point out of the box.

Touchpoint Tracking Code Module

Strala Touchpoint Tracking Code Module
The Touchpoint Tracking Code Module is where you create touchpoint tracking codes, which represent marketing promotions or elements of a marketing promotion. You use the attribute values from the Attribute Module to assign the data associated with each touchpoint tracking code. These associations are what provide data governance and will allow you to analyze campaign performance at varying degrees of detail.

Touchpoint Beacon

The Touchpoint Beacon is the code that enables Strala to capture interactions with Strala-tagged ads, pages, and other assets. The Touchpoint Beacon identifies these interactions and places them into the Strala Journey Stream.

Journey Stream

The Journey Stream is the vehicle and repository for your touchpoint interaction history. Strala can send this data into your data warehouse or web analytics platform for your use and analysis.

Strala Functionality

Create Attributes

Creating attributes that apply to your organization is quick and easy. Your governed marketing taxonomy is tailored to fit your business needs.
Create Attributes

Delete Attributes

The Strala platform is flexible and customizable. If you want to remove the standard attributes we provide, you can easily delete them or any other attribute.
Delete Attributes

Create Attribute Values

Create Attribute Values - Direct Input Method
Creating attribute values using the direct input method is a quick way to add attribute values on the fly, which become part of your governed marketing taxonomy for other members to use.
Create Attribute Values - Direct Input Method
Create Attribute Values - Copy / Paste Method
The copy / paste method allows you to add several attribute values all at once. If you have information stored in CSV or Excel files, it allows you to get the data into your governed Strala metadata platform quickly and easily.
Create Attribute Values - Copy / Paste Method

Delete Attribute Values

Delete attribute values one at a time or in bulk to make the data relevant to your organization. We recommend you follow standards of data uniformity, which we have provided, but you are free to customize your metadata to fit you needs.
Delete Attribute Values

Export Attribute Values to CSV

Exporting attribute values allows you to refine them offline. You can use the import update functionality to update them in bulk after you have finished your work offline.
Export Attribute Values to CSV

Search for Attributes and Attribute Values

Search functionality allows you to find both attributes and attribute values quickly and easily.
Search for Attributes and Attribute Values

Create Touchpoint Tracking Codes

There are three primary ways touchpoint tracking codes are created:
  1. Direct Input Method
  2. Import Method
  3. Strala API Integration Method
The Strala API integration method is an automated process that connects to the ad platforms where Strala has pre-built integrations. When this method is employed, the only manual intervention is to update strategic attribute values that cannot be identified within the ad platform system, but the burden of creating touchpoint tracking codes is removed for marketing analysts.
Create Touchpoint Tracking Codes - Direct Input Method
Create touchpoint tracking codes using the governed marketing taxonomy you defined in the Attribute Module. The direct input method allows you to create touchpoints quickly so you balance the need for data governance with ease of use.
Create Touchpoint Tracking Codes - Direct Input
Create Touchpoint Tracking Codes - Import Method
Create touchpoint tracking codes using the governed marketing taxonomy you defined in the Attribute Module. The import method allows you to quickly create touchpoints in bulk so don’t sacrifice time at the expense of data governance.
Create Touchpoint Tracking Codes - Import Method


Tips for creating touchpoints via the import method:

  • Only include the attributes that you need in the file - delete the rest out of the file before you import to create touchpoints
  • Strala ID is the identifier within the Strala system. If you leave Strala ID in your file it will perform an update instead of an insert
  • Remove any non UTF-8 characters from your file. Non UTF-8 characters will cause the import process to hang
  • System fields will not get updated with values from the file, so just remove them. System fields include:
    • Active URL
    • Beacon Status
    • Create Date
    • Creator
    • Full URL
    • Last URL Validation Date
    • Strala ID
    • Touchpoint ID
    • URL Status
    • URL Validation Status
  • Validation rules are applied to picklist Attributes. The import will fail if you try to create a touchpoint with a value that is not in the Attribute's picklist
Create Touchpoint Tracking Codes - Duplicate Method
The duplicate method allows you create template touchpoint tracking codes to quickly create additional touchpoint tracking codes, which matches the template you previously defined. This saves significant time when you only need to modify one or two attribute values and you need the remainder of the metadata to stay the same.
Create Touchpoint Tracking Codes - Duplicate Method
Edit Touchpoint Tracking Codes
Editing touchpoint tracking codes is easy and can be based on the marketing taxonomy you set up in the Attributes Module.
Edit Touchpoint Tracking Codes

URL Creation and Interaction

Strala makes it easy to set up landing page URLs and it automatically appends the id onto the end of the URL, eliminating a potentially tricky manual step. This allows you to quickly copy the URL and place it in the landing page URL section of the ad. 

URL Creation and Interaction

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