ObservePoint Applications: SEO


ObservePoint offers three primary solutions for those looking to improve their page rankings through SEO:

  • Page Status Code Report
  • SEO Custom Tags
  • Google Lighthouse Integration

Page Status Code Report

The Page Status Code Report is included in every audit and helps you clean up unwanted 300, 400, and 500 level status codes that impact your search rankings.

For documentation on the Page Status Code Report, click here.

SEO Custom Tags

ObservePoint's custom tags are Javascript snippets that you can add paste into an Audit action to expand the data we collect on each page.

There are 3 custom tags designed to help you succeed in your SEO goals:

  • Basic SEO Data
    • This custom tag provides test a baseline of SEO best practices.
  • Other SEO Details
    • This tag provides additional SEO data including values for key metadata such as descriptions, keywords, and page titles.
  • SEO Validating JSON-LD
    • Configuring a JSON-LD object is one of the more advanced SEO practices. This tag helps you validate the format and contents of your JSON-LD object.

For more details on what this tag collects and how to apply it on your next audit, click one of the links above.

Google Lighthouse Integration

The Google Lighthouse integration is our most comprehensive page performance tool. It also includes SEO audits that are powerful and derived from Google's page ranking algorithms. In addition, it inspects pages for best practices in accessibility, and mobile friendly design which factor into page rankings.

For more documentation on the Google Lighthouse integration, click here.

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