Technology Dashboard

Tagging Insights from Across Your Account

The Technology dashboard aggregates tag-related insights from across your data sources. Just like the Account-wide Dashboard you can use filters to manage this information and share it as a .pdf or .csv file as needed by using the three dots in the top right. The insights offered by the Technology dashboard are focused on many of the insights you previously gained from audits but in an aggregated view.

In addition to the insights, you'll see a tag inventory and some related stats. Again filtering will apply, especially the Tag Filtering when toggled which narrows the scope to just the tags that interest you.

Other Reports

You will also get access to some of your audit reports but now at an account-wide level. You can filter these reports just like any of the other dashboards. This all falls under the Technology section of the platform!

Tag Inventory

The Pages with Tags is a completely revamped version of the old Tag Presence report. Tag Categories have been introduced giving you a breakdown of what types of tags you have on your pages. The presence of tags, the number of tag accounts, pages and percentages where they are found are highlighted as well. A new insight is the number of tags per page and the percentage of tags found on each page as well. This report has several drill downs that give you the ability to explore what a tag is loading and how a tag is performing.

You'll be able to quickly assess the tagging ecosystem across your site by looking at this report and identify any rogue or piggybacking tags that may have appeared. Make sure to keep an eye on the tags on your site and focus on tag governance. Know who each tag owner is and what their expectations are for tagging across the site. That way you can send them insights on their tags and keep things running smooth!

Tag Load Time

This report highlights tags that are loading at different speed thresholds. You can take a deeper look at any technology through the report drill downs. You can now even see how that tag has loaded over time.

You can see the breakdown of tag load thresholds with your slower tags highlighted in red to be addressed. This is a great insight to share with your team as you work to improve page performance and also a great marker for success as you move tags into the green!

Tag Versions

Deeper insight is now found for what version of code is being used across tag technologies, including the number of unique versions and what the implementation rate is across pages scanned for each tag and version.

Duplicates & Multiples

Tags that fire duplicate requests and multiple requests have now been combined into one report. You can quickly see tags that had the most requests and across how many pages. Just like the old Duplicates & Multiples reports, Duplicates means a tag has fired more than once on a page with the exact same information, aside from social tags this behavior is usually not normal and could inflate your analytics. 

Multiples are tags that fire multiple times on the page but with different data, this is more common behavior but worth investigating if you are having page performance issues. Prevent data inflation by keeping on top of this report and keeping your tag vendors accountable!

Tag Status Codes

Your tag may have loaded, but did that data make it back to the collection servers? In this report you can pinpoint broken requests or if tags were redirected. You also have some quick drill downs to capture more insights about a specific tag and page combination.

This is a quick way to gauge if any tags are in trouble, what tags you still need to transition from redirects and which tags are looking good!

Cookie Inventory

This report will give you an inventory of which cookies are set across your data sources, their attributes like 1st or 3rd party, secure or non-secure, same-site, etc. 

Quickly identify where you might be losing data due to new regulations and changes in browsers like Chrome & Safari!

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