New Audit Reports

Audit Summary

The Audit Summary is a dashboard showcasing the Audit reports. This dashboard features key insights on page performance and a summary of Tags found along with their performance. You will also find an updated OP Score here broken out along five categories, which you can see below:

  • Tag Presence - 30 points possible based on the consistency of Primary Tags being present across the audit.
  • Rules - 30 points possible and based on the pass/fail rate of applied user rules.
  • Tag Performance - 20 points possible, any Primary Tag loading over 400ms will deduct from the score.
  • Page Performance - 10 Points possible, with 3 seconds being the benchmark.
  • Cookie Security - 10 points possible, cookies without same-site, or non-secure cookies will deduct from this score

Rule Summary Report

You may remember this as the User-defined Rules report from the old app. This is an updated rules report, that highlights all the aspects of where, what, and why a rule Passed, Failed, or wasn’t applied. Features new drill downs into specific rule conditions, and associated tag and page details for added context.

Note: Make sure to assign rules to your audit to get results in this report.

Adding rules around which tags and variables to expect on page load will give you added alerting and security for your site. The rule summary report reflects the results of those rules and allows you to click and drill down into the individual rule failures as needed to quickly assess the problem.

Tag Inventory

The Pages with Tags is a completely revamped version of the old Tag Presence report. Tag Categories have been introduced giving you a breakdown of what types of tags you have across all all of your pages. The presence of tags, the number of tag accounts, pages and percentages where they are found are also highlighted. New insights include the number of tags per page and the percentage of tags found on each page. This report has several drill downs that give you the ability to explore tag variables and how a tag is performing.

You'll be able to quickly assess the tagging ecosystem across your site by looking at this report and identify any rogue or piggybacking tags that may have appeared. Make sure to keep an eye on the tags on your site and focus on tag governance. Know who each tag owner is and what their expectations are for the tag presence across the site. That way you can send them insights related to their tags and keep the site clean and running smooth!

Pages Without Tags

This is a revamped version of the Missing Tags report. Here you're looking at the inverse of your Tag Inventory. Tags that are seen on the site are now going to be identified where they are not firing. You can also spot any pages without tags.

Tag Versions

Deeper insights into which versions of code are being used across tag technologies. This includes the number of unique versions and what the implementation rate is across pages scanned for each tag and version.

Tag Load Time

This report highlights tags that are loading at different speed thresholds. You can take a deeper look at any technology through the report drill downs. You can now even see how that tag has loaded over time.

You can see the breakdown of tag load thresholds with your slower tags highlighted in red to be addressed. This is a great insight to share with your team as you work to improve page performance and also a great marker for success as you move tags into the green!

Tag Load Over Time

This new report highlights how tags are loading across all runs in an audit. This will give you an idea if a tag is consistently an issue or just an anomaly. Like all the reports this can be filtered using your Primary Tags filter if you just want to focus on the performance of a few key tags.

Tag Status Codes

Your tag may have loaded, but did that data make it back to the collection servers? In this report you can pinpoint broken requests or if tags were redirected. You also have some quick drill downs to capture more insights about a specific tag and page combination.

This is a quick way to gauge if any tags are in trouble, what tags you still need to transition from redirects and which tags are looking good!

Duplicates & Multiples

Tags that fire duplicate requests and multiple requests have now been combined into one report. You can quickly see tags that had the most requests and across how many pages. Just like the old Duplicates & Multiples reports, Duplicates means a tag has fired more than once on a page with the exact same information, aside from social tags this behavior is usually not normal and could inflate your analytics. 

Multiples are tags that fire multiple times on the page but with different data, this is more common behavior but worth investigating if you are having page performance issues. Prevent data inflation by keeping on top of this report and keeping your tag vendors accountable!

Variable Inventory

This report really highlights how complex tagging is, yet makes it simple to digest what Variables and Values are included in each Tag and what pages they are loading on. The new ability to drill down and derive where issues may lie is a game changer. What you'll be looking at is a summary of all your tags, once you click on a tag you'll be taken to a list of the variables and then the potential values for that variable.

Page Inventory & Detail

This report now combines which pages were scanned, their HTTP status codes, and page load times. Making it easy to digest all page level information in one view. Quickly spot any problems with any of your specific pages. For any of the pages you can also dive into the Tag Initiators report which shows how tags are initiated across the site, which tags are on the page, network requests, console logs, and cookies. 

These little buttons next to your URLs drill into those page specific details:

Cookie Inventory

This report will give you an inventory of which cookies are set across your site audit, their attributes like 1st or 3rd party, secure or non-secure, etc. 

Quickly identify where you might be losing data due to new regulations and changes in browsers like Chrome!

Console Logs

New insights into how common unique console messages are found and where they can be found. You get a table breaking down how many of each console message were found on each page and when you drill down to the page you can see those individual messages.


Released earlier this year, comparison reports will show you the results of any Comparisons you have set for the audit including a tag presence comparison or comparing an individual tag's variables from run to run.

Privacy Reports

Included in the new Privacy offering will be insights into Tags, Cookies, Geolocations, and Request Domains. All of these reports are both at an account dashboard level as well as at an individual audit level. If you are interested in setting up consent preferences and getting access to the insights these reports offer please contact your ObservePoint rep for a trial!

Audit Exports

The same exports you have access to are now available in the new Audit Exports menu item. This area features all exports from our legacy reporting and some new ones (e.g. Request Logs). 

Note: All updated reports above feature new export capabilities and exports.

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.