Create Touchpoints Tracking Codes

Create Touchpoint Tracking Codes

There are three primary ways touchpoint tracking codes are created:
  1. Direct Input Method
  2. Import Method
  3. Strala API Integration Method
The Strala API integration method is an automated process that connects to the ad platforms where Strala has pre-built integrations. When this method is employed, the only manual intervention is to update strategic attribute values that cannot be identified within the ad platform system, but the burden of creating touchpoint tracking codes is removed for marketing analysts.
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