Common Data Layers

Common Data Layers

Below are data layer names that are commonly utilized in the industry and their associated vendors.

  • W3C Standard:    digitalData (Adobe Launch)
  • Ensighten:            ensBootstraps
  • Tealium:                utag_data
  • Google:                 dataLayer
  • Signal:                   brightTagPixelPartner (model object) or BrightTag [case sensitive]
  • TagCommander:  TCVars

More data layers will be added to this list. 

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