Common Data Layers

W3C Standard: &nbsp;&nbsp;&nbsp; digitalData (Adobe Launch)
Ensighten: &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; ensBootstraps
Tealium: &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; utag_data
Google: &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; dataLayer
Signal: &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; brightTagPixelPartner (model object) or BrightTag [case sensitive]
TagCommander: &nbsp; TCVars

Below are data layer names that are commonly utilized in the industry and their associated vendors.

More data layers will be added to this list.

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Last updated on July 28, 2022