Professional Certification Exam Study Guide

The ObservePoint Professional Certification exam demonstrates your understanding of analytics validation principles and proficiency using ObservePoint.

How to Enroll in the Professional Certification

Maximum Time: 60 minutes
Number of Questions: 75
Passing Score: 70%
Price: $250 (or by contract)

Learning Materials

The following resources will help you prepare for this exam:

In addition, it is recommended that you have hands-on experience with creating and running audits and web journeys in ObservePoint and knowledge of the Administrator functions.


The four major categories of the exam cover audits, audit reports, web journeys, and rules. While the questions will include other topics, the the exam is weighted towards these main topics by the number of questions in each category. There are no questions on AppAssurance, LiveConnect or CampaignAssurance.

This exam assumes you are familiar with web analytics, though it doesn't require you to know any one particular technology. Web analytics examples will be generic enough to be understandable by anyone regardless of the analytics tool they use.

The types of questions on the exam are multiple choice and true/false. There are no essay, short answer or fill-in-the-blank questions. Some questions present several answers plus two additional options: "All of the answers are correct" and "None of the answers are correct." Other questions have more than one correct answer and you will need to choose all the correct ones. Regardless of how many correct answers a question has, each question is worth one point.

ObservePoint and Validation Basics

This section covers the principles of web analytics and validation. You should be familiar with how analytics data is collected from web pages and how ObservePoint assists with identifying validation problems. You should understand the following topics:

  • Basic principles of web page analytics
  • How ObservePoint works
  • Validation use cases
  • Manual validation with the ObservePoint debugger
  • Identifying and using ObservePoint cards for audits and journeys
  • Using the ObservePoint interface
  • Data Governance Principles and auditing best practices


You should be familiar with how to create audits, including the tabs beyond the basic settings.

  • How audits work
  • Creating audits
  • ObservePoint domains
  • Advanced audit settings
  • Setting up user sessions
  • Building page actions

Audit Reports

The reports section requires you to have knowledge about how to read audit reports to discover data validation issues. This section assesses your ability to navigate, understand, and interpret reports. Be prepared by understanding the following:

  • Report structure
  • Navigating reports
  • Summary reports
  • Tag reports
  • Page reports
  • Advanced Export

User-defined Rules

The section on rules assesses your ability to build, apply, and interpret rules in both audits and web journeys.

  • Use cases for custom rules
  • Creating custom rules with filters
  • Applying custom rules to audits and journeys
  • Interpreting the User-defined Rules report in audits
  • Interpreting rules in web journeys
  • Interpreting journey rules

Web Journeys

This section assesses your understanding of when and how to create web journeys and interpret the reports. It is not required to have proficiency with JavaScript, but you should be able to create and edit a journey both manually and by using the Web Journey Manager. Be sure you are familiar with the following topics:

  • Web journey use cases
  • Manually creating simple web journeys
  • Selector types and how to find them
  • Using different action types
  • Interpreting journey reports


It is helpful if you have experience as an ObservePoint administrator. If not, all the administrator functions are documented in the Help files.

Additional Information

Retake Policy

If you do not score 70% on the test, you will need to retake it in order to obtain the certificate. There is no partial credit. Retakes are charged at the same price as the original exam, and you will be required to pay for each retake.

Other Information

At the end of the exam you will see your score and receive your downloadable PDF certificate (assuming a passing score). You can download the certificate later if you are unable to download it at the end of the exam.

It is recommended you take this exam using a desktop or laptop computer and not on a mobile device. Besides the more reliable functionality on the larger screens, screen shots will be more legible.

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