OP Custom Tag - Optimizely A/B Testing

Overview

This custom tag captures Optimizely A/B testing rules.

Under Variable Summary in ObservePoint data, select the Optimizely Data account to see the relevant variables.

• amount: Shows the number of Optimizely data points for each URL.
• enabledRules.xx: Shows the Optimizely script that is set for each URL.
• optimizelyObj: For each URL if the Optimizely object is not present, not found is shown.
• page: Shows the URL page name for each URL.

To capture these details in an Audit or Journey, paste the snippet below into an Execute Action:

function opReqGetAsync(paramObject, acct, callback) {
    var baseURL = "https://opreq.observepoint.com/?acct=" + acct;
    var opReq = new XMLHttpRequest();
    opReq.onreadystatechange = function() {
        if (opReq.readyState == 4 && opReq.status == 200) {
            callback(opReq.responseText);
        }
    }
    opReq.open("POST", baseURL, true);
    opReq.send(JSON.stringify(paramObject));
}
var optimizelyTesting = function() {
    var object = {},
        rules = {},
        optimizelyObject = window['optimizely'];
    object.page = location.href;
    object.optimizelyObj = 'not found';
    if (typeof optimizelyObject == 'object') {
        object.optimizelyObj = 'found';
        var experiments = window.optimizely.allExperiments,
            variations = window.optimizely.data.variations,
            keys = Object.keys(experiments);
        for (var i = keys.length - 1; i >= 0; i--) {
            var option = experiments[keys[i]].enabled_variation_ids;
            for (var j = option.length - 1; j >= 0; j--) {
                rules[option[j]] = variations[option[j]];
            };
        };
        object.amount = Object.keys(rules).length;
        object.enabledRules = rules;
    }
    opReqGetAsync(object, 'Optimizely Data');
};
optimizelyTesting();