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Audit Report Overview

Reports Overview Audit reports are designed to make it easy to access your data and take appropriate action. Every time you log out and return to the reports, you will see the same audit you last accessed. ...

Page Summary Report

Overview The Page Summary shows all the tags and variable data collected from each page in the audit. It is available from many different reports by clicking on View Pages in the Selection Summary header of ...

Audit Summary Report

Overview The audit summary is the starting point for analyzing an audit. It shows a snapshot of some high level data to help you get a feel for where to start. The audit summary displays KPIs for historica...

Tag Summary Report

Overview The Tag Summary shows a synopsis of the results of every tag discovered during the audit. Each tag is listed down the left with the number of times that tag was counted in each category across the t...

Missing Tags Report

Overview The Missing Tags by Page report shows how many pages are not implemented with tags. If a tag is found on any page of the audit, it will show on this report if it is not firing on every page. The cha...

Tag Presence Report

Overview The Tag Presence Report allows a user to see implementation rates for all tags found during an audit. The graph shows the number of pages tagged with the given vendor and the number of pages for eac...

Tag Versions Report

The Tag Versions Report shows how many different tag versions are on your site and the pages where each one fires. Different tag versions can have multiple problems, including: Data inconsistency because d...

Duplicate Tags Report

Overview The Duplicate Tags Report shows if there are any tags firing on the same page that are exactly the same. Duplicate tags inflate the counts in their respective reports, such as page views. There is n...

Multiple Tags Report

Overview The Multiple Tags Report shows any tags firing more than once on the same page. Generally multiple tags are not a problem by themselves, but this report helps you know if you are tracking events tha...

Tag Status Codes Report

Tag status code data is important in diagnosing poor or inaccurate measurement. When a webpage makes a request to a web server for a page or resource, the server returns an HTTP status code in response as it se...