Tags that track and measure user interactions across your website or app. These tags gather data on traffic, page views, click events, and conversions to provide insights into user behavior, content engagement, and overall site performance. They are essential for understanding digital success metrics. These are technologies not typically thought of as Web Analytics.

Tags that power tools like Google Analytics, Adobe Analytics, and others to collect detailed data on website traffic, user engagement, and content performance. These tags provide essential insights into audience behavior, helping businesses measure success and optimize the digital experience.

Tags that support digital advertising campaigns by tracking impressions, clicks, conversions, and other key metrics. These tags help optimize ad performance, measure ROI, and enable advanced capabilities like retargeting, audience segmentation, and ad placement attribution across platforms.

User-defined or specialized tags created to address unique business needs or specific use cases. These tags offer flexibility for scenarios that may not be supported by prebuilt solutions, allowing teams to implement tailored tracking, integrations, or custom functionalities.

Tags that enable A/B testing, multivariate testing, and personalized user experiences. These tags are used to experiment with different versions of content, layouts, or features to identify what resonates most with users, helping teams improve engagement, conversion rates, and site effectiveness.

Tags designed to collect direct customer feedback through tools like surveys, polls, and feedback widgets. These tags provide qualitative data on customer sentiment, satisfaction, and pain points, enabling businesses to better understand and respond to user needs.

Tags that facilitate the creation, management, and optimization of website content. These include integrations with content management systems (CMS), tools for content delivery, and platforms that ensure smooth and efficient operation of site assets and pages.

Tags that support compliance with privacy regulations like GDPR, CCPA, and other data protection laws. These tags enable cookie consent banners, manage user preferences, and ensure that data collection practices align with legal requirements and user expectations.

Tags that collect, organize, and manage data from multiple sources to enable unified reporting and analysis. These tags facilitate the transfer and integration of data across systems, ensuring businesses can leverage clean, reliable data for decision-making.

Tags that connect websites with social media platforms, enabling features like sharing, liking, and tracking social interactions. These tags also provide insights into engagement metrics, referral traffic, and the performance of social media campaigns.

Tags that track online shopping activity and behaviors. They capture data on product views, cart additions, purchases, and revenue to provide insights into sales performance, conversion funnels, and user purchasing trends. These tags are critical for optimizing the online shopping experience.

Tags that load third-party technologies, frameworks, or libraries required for additional website functionality. These tags often act as a foundation, enabling other tools or scripts to operate efficiently on a website.

Tag management systems (TMS) like Google Tag Manager, Adobe Launch, or Tealium. These tags allow businesses to manage, organize, and control the firing of all other tags efficiently, improving performance and simplifying updates without developer intervention.

Tags that integrate customer support tools such as live chat, helpdesk systems, and success platforms. These tags enhance customer interactions by enabling real-time assistance, capturing support metrics, and improving overall user satisfaction.

Tools used for measuring and validating the performance of email campaigns. They track email opens, link clicks, and conversions, ensuring emails are functioning as intended and providing data on recipient engagement and campaign effectiveness.

Tags that support user authentication, access control, and identity resolution. These tags enable secure user login experiences, help unify user identities across platforms, and provide a foundation for personalized content and interactions.

Tags that enable tools to record and replay user sessions on your site. These tags capture actions like mouse movements, clicks, and scrolling behavior, helping teams analyze user journeys, identify issues, and improve site usability. Common technologies include Microsoft Clarity, FullStory, and ClickTale.

Tags that load external JavaScript libraries and frameworks, such as jQuery, React, or other dependencies. These libraries provide functionality for site features, interactivity, and dynamic user experiences.

Tags that measure the performance and engagement of content assets such as blogs, videos, and articles. These tags help track views, shares, and user interactions, enabling teams to optimize content strategies and increase audience engagement. These are technologies that are typically associated with paid content.

Tags that support the delivery, tracking, and performance analysis of media assets, including videos, images, and rich media content. These tags measure media engagement and ensure content is delivered efficiently across devices and platforms.