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What is Site Census?

A short guide about understanding what Site Census is and how to get started.

Written by Luiza Gircoveanu

Overview

Most organizations don't know how many pages they actually have. Old product pages still live, staging domains go forgotten, and pages buried deep in site architecture escape notice. Site Census automatically discovers and catalogs every page on your website, and no URL list is needed.

Instead of auditing specific pages you already know about, Site Census acts as a discovery mechanism that crawls your entire domain from top to bottom, mapping your complete digital landscape.

Why It Matters

Complete page inventory - Site Census identifies all pages on your domain, including those not accessible through standard navigation paths.

Compliance requirements - Privacy regulations, including GDPR and CCPA, apply to all pages. Incomplete coverage creates regulatory risk if undiscovered pages contain personal data processing without documented consent.

Consistent implementation - Full-page visibility enables uniform tracking and governance across your entire web footprint, eliminating gaps in analytics and monitoring.

Risk identification - Site Census surfaces pages that may lack current maintenance, security updates, or governance oversight.

When to Use Site Census

Site Census is particularly valuable if you have:

  • Multiple domains or subdomains

  • Dynamically generated pages (eCommerce product pages, for example)

  • Years of accumulated content

  • Complex site architecture

  • Teams that don't have full visibility into your web footprint

How to Get Started

Site Census is a premium feature designed for organizations with comprehensive web governance needs. Contact your Success Manager to discuss your needs and kick off a site census.

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