The Journeys Report provides a centralized view of all Journeys configured in the account, offering critical insights into configuration, performance, and reliability at scale. Every row in this report is one completed journey run.
Features:
Configurations and Status: Displays the latest status of each Journey, along with detailed configuration settings.
Failure Diagnostics: When a Journey fails, the report shows whether the issue was caused by an action or a rule, includes the expected result, and explains the failure reason.
This guide outlines key jobs that can be accomplished using the Journeys report. Many more workflows are possible—these represent common use cases supported by flexible filtering, grouping, and saved views.
⭐️ EXAMPLE REPORTS
-View Unique Cookies or Tag Counts Discovered in the Last 7 Days
Group by audit name
Apply a filter like Run End Timestamp > 7 days ago
Add cookie and tag columns
-View Success, Rule Failures, and Action Failures Across All Journeys
Use the Status column and group by Run Date or Folder to:
View success vs. failure trends
Identify coordinated failures across multiple Journeys
Spot possible shared dependencies or breaking changes
-View Journey Statuses by Folder
Group by or filter on the Journey Folder field to:
Assess Journey performance by product line, department, or workflow
Spot systemic issues within related Journey groups
-Generate Reports with Failure Details
Apply filters to select the Journeys you want to report on, then:
Export the view to CSV for external sharing
Include columns for Failure Type and Action Error to surface diagnostic insights
Available Data
Section | Name | Description |
Run Properties | Run Start Reason | The reason for starting the audit run (schedule, run now) |
Run Properties | Run Now Requested By | The user or system that requested the audit run to start immediately. |
Run Properties | Run Start Timestamp | The timestamp indicating when the audit run started. |
Run Properties | Run End Timestamp | The timestamp indicating when the audit run was completed. |
Run Properties | Run Start Date | The calendar date when the Web Journey run started. |
Run Properties | Run End Date | The calendar date when the Web Journey run completed. |
Run Properties | Run Start Month | The month (e.g., April 2025) when the Web Journey run started, used for trend or time-based reporting. |
Run Properties | Run End Month | The month (e.g., April 2025) when the Web Journey run finished. |
Run Properties | Run Duration | The total time taken for the run. |
Run Properties | Is Most Recent Run | Indicates whether this is the latest audit run. |
Run Properties | Web Journey Run Status | The overall status of the Web Journey execution, indicating whether it completed successfully, had action failures, or tag rule failures. |
Run Properties | Actions Executed | The number of steps or actions (e.g., clicks, form inputs) that were executed during the Web Journey run. |
Run Properties | Has Action Failure | Indicates whether any action failed during the Web Journey (yes/no). |
Run Properties | Failed Action Sequence Number | The step number in the journey where the first failure occurred. |
Run Properties | Failed Action Type | The type of action that failed (e.g., Click, Input, Navigation). |
Run Properties | Failed Action Name | The name or label assigned to the failed action by the user in the configuration. |
Run Properties | Failed Action Error | The error message or result explaining why the action failed (e.g., element not found, timeout). |
Run Properties | CMP Actions Status | Indicates whether any configured CMP-related actions (e.g., accepting or rejecting consent) succeeded during the Web Journey. |
Run Properties | Screenshot | A screenshot taken during the run. |
Web Journey Settings | Web Journey Run ID | The ID of the the individual journey run. |
Web Journey Settings | Web Journey ID | The id of the Journey itself. |
Web Journey Settings | Web Journey Name | The name of the Journey. |
Web Journey Settings | Actions Configured Count | The total number of actions defined in the Web Journey setup, representing the expected steps to complete during the run (e.g., clicks, form inputs, navigations). |
Web Journey Settings | Is Paused | Indicates if the audit is currently paused. |
Web Journey Settings | Schedule | The schedule details for the audit. |
Web Journey Settings | Owner | The creator of the audit. |
Web Journey Settings | User Agent | The user agent string used during the audit. |
Web Journey Settings | Location | The geographical location associated with the audit. |
Web Journey Settings | Folder | The folder where audit settings and results are stored. |
Web Journey Settings | Sub Folder | A sub-folder within the main folder for organizing audit settings and results. |
Web Journey Settings | Custom Proxy | Specifies whether custom proxy is used. |
Web Journey Settings | Custom Proxy URL | Details of any custom proxy configured. |
Web Journey Settings | Browser Width | The width of the browser window used during the audit. |
Web Journey Settings | Browser Height | The height of the browser window used during the audit. |
Web Journey Settings | VPN Mode | Specifies whether VPN is enabled or disabled. |
Web Journey Settings | Webhook | Webhook summary for notifications or integrations. |
Web Journey Settings | GPC Signal | Specifies whether Global Privacy Control (GPC) is enabled or disabled. |
Web Journey Settings | Block 3rd-party Cookies | Indicates if third-party cookies are blocked during the audit. |
Web Journey Settings | Labels | Labels associated with the audit for categorization. |
Web Journey Settings | Block Technologies | Technologies blocked during the audit. |
Web Journey Settings | File Substitution | Details of any file substitutions made during the audit. |
Web Journey Settings | Notes | Additional notes or comments related to the audit. |
Web Journey Settings | Monitor Journey | Indicates whether this Web Journey is actively monitored by the technical support team for performance or issues (yes/no). |
Rule Results | Total Configured Rules | The total number of tag rules defined for evaluation during this Web Journey. |
Rule Results | Total Failed Rules | The number of configured rules that failed based on the actual tag or variable values encountered during the run. |
Rule Results | Failed Rule Detail | Details about which rules failed and why, typically including variable names, expected vs actual values, or missing tags. |
Rule Results | Failed Rule Percentage | The percentage of rules that failed out of the total configured rules. |
Rule Results | Total Rule Results | The total number of rule evaluations performed, including all global rules and each rule-action pair defined in the Journey. |
Rule Results | Total Global Rules | The number of rules that apply globally across the entire Journey run. |
Rule Results | Failed Global Rules | The number of global rules that failed at least once during the run. |
Rule Results | Failed Global Rule Percentage | The percentage of global rules that failed out of the total global rules. |
Rule Results | Total Action Rules | The total number of rules tied to specific actions within the Journey run. |
Rule Results | Failed Action Rules | The number of action-scoped rules that failed during the run. |
Rule Results | Failed Action Rule Percentage | The percentage of action-specific rules that failed. |
Rule Results | Total Actions with Rules | The number of actions in the Journey run that had at least one rule assigned. |
Rule Results | Actions with Rule Failure | The number of actions where at least one of their assigned rules failed. |
Rule Results | Actions with Rule Failure Percentage | The percentage of actions with at least one rule failure out of the total actions with rules. |
Tags | Total Unique Tags | The number of distinct tags encountered during the Journey run. |
Tags | Total Unique Tag Vendors | The number of different tag vendors detected (e.g., Google, Meta, Adobe). |
Tags | Total Unique Tag Categories | The number of tag categories identified (e.g., Analytics, Advertising). |
Tags | Total Unique Tag Variables | The number of unique tag variables across all actions and tags. |
Cookies | Total Unique Cookies | The number of distinct cookies set during the Journey run. |
Cookies | Total Unique Cookie Domains | The number of different domains that set cookies during the Journey run. |