The Tags Report provides a centralized view of all tags found during audits across your ObservePoint account, along with supporting metadata to help evaluate tag presence, health, and usage.
Features:
Tag Metadata: Includes category, tag type, status code, associated cookies, and consent classification.
Detailed Insights: Shows when each tag was first and last detected and how frequently it appears across your pages or audits.
This guide outlines common jobs you can accomplish with the Tags report. These are just examples—the flexible filtering, grouping, and exporting tools allow for many more custom analyses.
⭐️ EXAMPLE REPORTS
-Show Pages Where a Specific Technology Is Being Used
Filter the Tag Name or Category for technologies like Adobe AEP, Google Analytics, or Tealium
Group by Tag, Tag Vendor, and Tag Category
Count Page URL or Audit Name to see coverage
-View Tag Approval Status
Use the Compliance Status column to show:
Approved
Unapproved
Not Configured
Group by Final URL Domain and any relevant tag columns, like:
-Identify Old Tags for Cleanup
Filter for specific tag names or patterns
Use Count of Pages or Audits where the tag appears to:
Estimate cleanup scope
Spot legacy tech still being loaded
-Get a Comprehensive List of All Tags and Technologies
Display all tag records
Group by Tag Name and Category
-See Which Tags Are on Regional Sites
Filter or group by Audit Name or various URL options
Cross-reference tag presence by region or market
-Filter by Tag Status Code
Use the Tag Status Code column to identify:
200 (successful loads)
403/404 (blocked or missing)
0 (unresolved/missing tracking)
Prioritize remediation for failed or problematic tag calls
-Detect New Tag Introductions
Use the Tag Started At column to:
Filter for tags detected within a specific date range
Identify newly added or unexpected technologies
Available Data
Section | Name | Description |
Run Properties | Run ID | A unique identifier for a specific audit run. |
Run Properties | Run Start Timestamp | The timestamp indicating when the audit run started. |
Run Properties | Run End Timestamp | The timestamp indicating when the audit run was completed. |
Run Properties | Total Pages Scanned | The total number of pages scanned during the audit. |
Run Properties | Is Most Recent Audit Run | Indicates whether this is the latest audit run. |
Run Properties | Completion Status | The status of the audit run upon completion (e.g., success, failure). |
Run Properties | CMP Actions Status | The status of CMP (Consent Management Platform) actions during the audit. |
Run Properties | Pre-Audit Actions | The status of actions configured to run before the audit. |
Run Properties | On-Page Actions | The status of actions performed on pages during the audit. |
Run Properties | Pre-Audit Actions Configured | The number of pre-audit actions configured. |
Run Properties | On-Page Actions Configured | The number of on-page actions configured. |
Run Properties | Run Duration | The total time taken for the run. |
Run Properties | Run Now Requested By | The user or system that requested the audit run to start immediately. |
Run Properties | Run Start Reason | The reason for starting the audit run. |
Run Properties | URL Source | The source from which URLs were obtained for the audit. |
Run Properties | Screenshot | A screenshot taken during the run. |
Audit Settings | Audit ID | A unique identifier for the audit settings. |
Audit Settings | Audit Name | The name of the audit. |
Audit Settings | Audit Name | The name of the audit. |
Audit Settings | Page Limit | The maximum number of pages to be audited. |
Audit Settings | Location | The geographical location associated with the audit. |
Audit Settings | Labels | Labels associated with the audit for categorization. |
Audit Settings | Simultaneous Browsers | The number of browsers used simultaneously during the audit. |
Audit Settings | Browser Width | The width of the browser window used during the audit. |
Audit Settings | Browser Height | The height of the browser window used during the audit. |
Audit Settings | Starting URLs | The initial URLs from which the audit begins. |
Audit Settings | Page URL Filters | Filters applied to URLs during the audit. |
Audit Settings | Schedule | The schedule details for the audit. |
Audit Settings | Notes | Additional notes or comments related to the audit. |
Audit Settings | Owner | The creator of the audit. |
Audit Settings | Folder | The folder where audit settings and results are stored. |
Audit Settings | Sub-Folder | A sub-folder within the main folder for organizing audit settings and results. |
Audit Settings | User Agent | The user agent string used during the audit. |
Audit Settings | User Agent Header | The header information for the user agent. |
Audit Settings | Custom Proxy | Specifies whether custom proxy is used. |
Audit Settings | VPN Mode | Specifies whether VPN is enabled or disabled. |
Audit Settings | GPC Signal | Specifies whether Global Privacy Control (GPC) is enabled or disabled. |
Audit Settings | Block 3rd-party Cookies | Indicates if third-party cookies are blocked during the audit. |
Audit Settings | Block Technologies | Technologies blocked during the audit. |
Audit Settings | File Substitution | Details of any file substitutions made during the audit. |
Audit Settings | Consent Categories | Specifies whether or not Consent Categories are applied to the audit. |
Audit Settings | Webhook | Webhook summary for notifications or integrations. |
Audit Settings | Audit Same URLs | Indicates if the same URLs are audited repeatedly. |
Audit Settings | Deduplicate URLs | Indicates whether the audit is set to scan only one version of a page, ignoring variations with different query strings. |
Audit Settings | Is Paused | Indicates if the audit is currently paused. |
Email Messages | Email Inbox | The email inbox name, if any, associated with the audit. |
Email Messages | Email Subject | The subject of an email message. |
Email Messages | Message Received | The timestamp of when an email message was received. |
Page Info | Page ID | Unique ID of the Initial Page URL. IDs are unique within an account. |
Page Info | Page Screenshot | URL of the full page screenshot. |
Page Info | Page Title | Title tag of the the final URL. |
Page Info | Initial Page URL | The URL of the page before any redirects been followed. |
Page Info | Initial Page URL Scheme | Scheme refers to the protocol used the URL, for example HTTP or HTTPS. |
Page Info | Initial Page URL Domain | Domain refers to the main part of the URL that identifies the website, such as www.example.com. |
Page Info | Initial Page URL Port | Port refers to the network port used in the URL, typically 80 for HTTP or 443 for HTTPS. Only ports are part of the URL are displayed. |
Page Info | Initial Page URL Fragment | Fragment refers to the portion of the URL after the #, often used to navigate to a specific section of the page. |
Page Info | Initial Page URL Query | Query refers to the parameters in the URL after the ?, commonly used to pass data like search terms or tracking information. |
Page Info | Final Page URL | The URL of the page after all redirects have been followed. |
Page Info | Final Page URL Scheme | Scheme refers to the protocol used the URL, for example HTTP or HTTPS. |
Page Info | Final Page URL Domain | Domain refers to the main part of the URL that identifies the website, such as www.example.com. |
Page Info | Final Page URL Port | Port refers to the network port used in the URL, typically 80 for HTTP or 443 for HTTPS. Only ports are part of the URL are displayed. |
Page Info | Final Page URL Fragment | Fragment refers to the portion of the URL after the #, often used to navigate to a specific section of the page. |
Page Info | Final Page URL Query | Query refers to the parameters in the URL after the ?, commonly used to pass data like search terms or tracking information. |
Page Info | Initial Page Status Code | The HTTP status code returned when the initial URL was requested, such as 200 for success or 301 for redirect. |
Page Info | Final Page Status Code | The HTTP status code returned after all redirects, representing the final page that was loaded. |
Page Info | Page redirect count | The number of redirects that occurred between the initial and final page URLs. |
Page Info | Page Load time | The total time it took for the page to fully load, measured from the start of the request to when the page was ready. |
Page Info | Page size | The total size of the page in megabytes (MB), including HTML, scripts, images, and other assets. |
Page Info | Page Visit Start Time | The exact timestamp when the page visit began during the audit. |
Page Info | Page Visit End Time | The exact timestamp when the page visit ended during the audit. |
Page Info | Page Link Count | The total number of hyperlinks found on the page. |
Page Info | Page Browser Error | The error message captured by the browser if the page failed to load properly. |
Page Info | Has Browser Error | Indicates whether a browser error occurred during the page visit (yes or no). |
Page Info | Failed On-Page Action Count | The number custom actions that failed to execute on the page during the audit. |
Page Info | Page Largest Contentful Paint | A Google Web Vitals metric that measures the time it takes for the largest visible content element to load, indicating when the main content is fully visible. |
Page Info | Page First Contentful Paint | A Google Web Vitals metric that tracks how quickly any text or image is first rendered on the screen. |
Page Info | Page Time to First Byte | A Google Web Vitals metric that measures the time between the request for a page and the arrival of the first byte of data from the server. |
Page Info | Page Cumulative Layout Shift | A Google Web Vitals metric that quantifies unexpected layout shifts during page load, affecting visual stability and user experience. |
Tag info | Tag | The name of the tag. |
Tag info | Tag Vendor | The company or provider associated with the tag (e.g., Google, Adobe). |
Tag info | Tag Category | The functional category assigned to the tag, such as Analytics, Advertising, or Social. |
Tag info | Tag Account | The account or tracking ID used by the tag to associate data with a specific entity or customer. |
Tag info | Tag Version | The version of the tag that was loaded, if detectable. |
Tag info | Tag Status Code | The HTTP response status code returned by the tag (e.g., 200 for success, 404 for not found). |
Tag info | Tag Started At | The timestamp when the browser initiated the request for the tag. |
Tag info | Tag Response At | The timestamp when the first byte of the tag response was received. |
Tag info | Tag Stopped At | The timestamp when the tag finished loading. |
Tag info | Tag Duration | The total time in milliseconds from the start of the request to when the tag fully loaded. |
Tag info | Tag Size | The size of the tag’s response payload in bytes. |
Tag info | Tag Identical Request Count | The number of times the exact same tag request occurred on the page. |
Tag info | Tag Is Duplicated | Indicates whether this tag request was sent more than once on the same page. |
Tag info | Tag Multiples | Number of times multiple tags from the same vendor or tool were loaded on a single page. |
Tag info | Tag Cookies Set | Lists the cookies that were set or modified by this tag. |
Tag info | Tag Compliance Status | Indicates whether the cookies set by this tag comply with the audit’s consent category configuration—values include Approved, Unapproved, or Not Configured. |
Tag Request Info | Request Started At Relative To Page Navigation | Time in milliseconds between the start of page navigation and when the tag request began. |
Tag Request Info | Request Started At Relative To FCP | Time in milliseconds between First Contentful Paint and the start of the tag request. |
Tag Request Info | Request Started At Relative To LCP | Time in milliseconds between Largest Contentful Paint and the start of the tag request. |
Tag Request Info | Request Started At Relative To Load Event | Time in milliseconds between the page’s load event and the start of the tag request. |
Tag Request Info | Request URL | The full URL that the tag requested. |
Tag Request Info | Request URL Port | The network port used in the request URL (commonly 443 for HTTPS or 80 for HTTP). |
Tag Request Info | Request URL Domain | The domain portion of the request URL that identifies the server (e.g., example.com). |
Tag Request Info | Request URL Path | The specific path on the request URL (e.g., /scripts/track.js). |
Tag Request Info | Request URL Query Params | The query parameters sent with the request, typically used to pass data (e.g., ?id=123). |
Tag Request Info | Request URL Fragment | The fragment portion of the URL (after #), usually used for client-side navigation and not sent to the server. |
Tag Request Info | Request Status Code | The HTTP status code returned by the tag request (e.g., 200 for success, 404 for not found). |
Tag Request Info | Request Country Code | The country code (ISO 3166-1 alpha-2 format) representing the geographic location of the server responding to the request. |
Tag Request Info | Request Network Error | Any network-level error that prevented the request from completing (e.g., DNS failure or timeout). |
Tag Request Info | Response Content Size | The size of the tag’s response payload in bytes. |
Tag Request Info | Response Content Mime Type | The MIME type of the tag’s response (e.g., application/javascript, image/png). |
Tag Request Info | Response Content Encoding | The encoding used in the response payload (e.g., gzip, br, or identity). |
Tag Request Info | Response Last Modified | The date and time when the requested resource was last modified on the server, if available. |
Tag Request Info | Request Domain And Geo Consent Category Status | Indicates whether the tag request complies with the consent categories configured for the audit, based on both the domain of the request and the geographic location where it occurred. |