Overview
Understanding how long your data is stored in ObservePoint is essential for maintaining access to historical insights, ensuring compliance with internal policies, and managing reporting timelines. Knowing what kind of data ObservePoint retains—and for how long—helps prevent unintended data loss.
ObservePoint stores a rolling 13 months of results data for Audit & Journey results.
Types of Data Stored
ObservePoint stores two main types of data for retention purposes: Configuration and Results. These are handled differently:
Results Data
Results data includes the data found by ObservePoint Audits and Journeys.
ObservePoint automatically deletes results data after it exceeds the age specified in your account's data retention policy:
Examples of results data:
Cookies
Tags and Tag Variables
Pages
Browser Logs
Network Requests
Rule Results
Accessibility Issues
Links
Journey Action Results
Screenshots
Cookie and Tag Initiators
Audit run summaries
HAR analyzer results
LiveConnect runs
Configuration Data
Configuration data includes the settings that control how ObservePoint behaves.
ObservePoint retains configuration data indefinitely.
Example of configuration data:
Audit settings
Journey settings
Rule configuration
Alerts
Consent Categories
Action Sets
Data Layer Names
File Substitutions
Custom Headers
Usage Reporting
Users and Permissions
Folders
FAQ
How long does ObservePoint keep my results data?
ObservePoint retains results data based on the retention period defined at the account level. For example, if an account has a 13-month data retention subscription, ObservePoint automatically deletes all Audit and Journey results data in the account which is older than 13 months.
You cannot define different retention durations for individual Audits, Journeys, users, or folders. The data retention policy is specified only at the account level.
How long does ObservePoint keep my configuration data?
Short answer: forever.
ObservePoint retains configuration data indefinitely. ObservePoint will never automatically delete any configuration data based on its age. The only way configuration data can be deleted is via user action (including the UI and API).
How do I keep results data longer than my ObservePoint retention period?
If you need to store data longer, you can export results data and store it outside of ObservePoint.
Can ObservePoint retain the results of a single Audit run longer than my retention period?
No. ObservePoint does not offer the ability to retain individual results longer than your account retention period.
Why would I want longer data retention in ObservePoint?
Many customers benefit from longer data retention so they can answer important questions about their website's past, such as:
When did tag X start appearing on my site, and when was it removed?
When was a cookie removed from our website that my legal team asked me about?
How have our web vitals trended over the past year+?
How long was our website vending a particular JavaScript file that my security team asked me about?
Do we have fewer unapproved tags today than one year ago?
and many more!
Are longer data retention periods offered beyond 13 months?
For new subscriptions, ObservePoint only offers 13 months of data retention. Some accounts use ObservePoint's legacy data retention plan of 3 months, but this is no longer offered.
In the future, ObservePoint may offer longer retention periods than 13 months.
Note: Be aware of expiration timelines. Depending on the retention setting in your account, you might lose important Audit & Journey results. Contact us if you have questions or concerns.