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Primary Tag Filtering in Reports
Primary Tag Filtering in Reports
Luiza Gircoveanu avatar
Written by Luiza Gircoveanu
Updated over a week ago

Audit, and Journey reports can be filtered by primary tags defined by your organization. Primary tags are the ones you use most frequently or expect to see most often on your pages.

In order to use tag filtering, admins must first define your primary tags in the Tag Setup tab found under Settings. See Tag Setup for information on defining primary tags.


Tag filtering is available for any report based on tag data, including Journey reports. In app and Journeys, at least one tag needs to be defined as a primary tag in order to filter Journey reports.

To filter audit reports by primary tags, use the universal filter at the top of each report. After selecting the primary tags filter, this will be applied to any audit report you navigate until it is deselected.

Tag filtering does not affect Audit Score. Other reports that are not based on tags ( such as Cookie Inventory and Browser Console Logs) are also unaffected by the report filter.

Adding and Removing Primary Tags

Admins can add tags to your report filter selection or remove them by going into Settings and clicking the Tag Setup tab. Once here, click the Primary Tag toggle to add or remove tags from your Primary Tag Filtering report settings. Changes made to the primary tags are reflected for all users in the account.

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