Cookie consent banners are important to have on a website because they inform visitors that the website uses cookies and ask for their consent to use them. Cookie consent banners are often required by data protection laws, such as the EU's General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Failing to comply with these laws can result in significant fines and legal consequences. Therefore, it is essential for websites to have cookie consent banners to ensure compliance with data protection laws and respect users' privacy rights.

Checking every page for this banner would be extremely time-consuming. Looking in the Tag Inventory report in any Audit will allow you to see all of the tags on your site and a detailed report showing pages with and without each tag.

After your Audit has been completed, you will be able to view the Tag Inventory report and see all of the tags on your site with a breakdown of each tag and a breakdown of the number of pages/percentage that have a tag present or missing.

You can drill into a tag and filter by page where the specified tag is present and pages without that tag. After you have applied a filter, you can export a list of the URLs to share externally.

You can set up a Rule and an Alert for this tag to automate notifications if there is ever an increase of pages without this tag. You can get started with this by reading our help documents for setting up a simple Tag & Variable Rule and an Alert to receive automatic notifications of pages that are out of compliance.

It is common to see subdomains have different tracking technology - some domains may have a separate tracking technology. As you implement your CMP tags, take inventory of each area of your website that will need a cookie consent banner.

Here are some useful links for information on GDPR, CCPA, and CPRA regulations: