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ObservePoint Applications: SEO
ObservePoint Applications: SEO
Luiza Gircoveanu avatar
Written by Luiza Gircoveanu
Updated over 2 months ago

Overview

ObservePoint offers several solutions for those looking to improve their page rankings through SEO:

  • Audit Pages Report

    • Broken Pages & Links

    • Web Vitals

  • Accessibility

  • SEO Custom Tags

Audit Pages Report

The Pages Report is included in every Audit and helps you clean up unwanted Broken Pages and pages containing broken links, both of which impact your search rankings.

Web Vitals metrics are also available on this report and the 4 web vitals we report on:

  • Largest Contentful Paint

  • First Contentful Paint

  • Time to First Bye

  • Cumulative Layout Shift

Each metric impacts your search ranking score (they even impact the cost of paid search advertising).

Alerts can be set to monitor any of the metrics mentioned above.

For documentation on the Pages Report, click here.

Accessibility

In the Page Details Report, ObservePoint reports on Web Accessibility standards not met on your web page. We reference the industry standard guidelines and provide incredible detail on the cause of the issue and how to resolve them.

Making your website more accessibility to those who are physically or visually impaired is not only the right thing to do, but it will increase the number of customers who have access to your products and services and boost your search rankings.

For documentation on Accessibility reporting, click here.

Note: Some checks are not able to be fully automated e.g. "The page has a logical tab order", but the list of automated checks we can provide is still very extensive.

SEO Custom Tags

ObservePoint's custom tags are Javascript snippets that you can paste into an Audit action to expand the data we collect on each page.

There are 3 custom tags designed to help you succeed in your SEO goals:

    • This custom tag provides test a baseline of SEO best practices.

    • This tag provides additional SEO data including values for key metadata such as descriptions, keywords, and page titles.

    • Configuring a JSON-LD object is one of the more advanced SEO practices. This tag helps you validate the format and contents of your JSON-LD object.

For more details on what this tag collects and how to apply it to your next audit, click one of the links above.

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