ObservePoint is not for any one team, it's for everyone involved in digital experiences at your organization. Here we will define best practices for sharing insights and discuss which audiences could start benefitting from ObservePoint if they aren't already.
Note: ObservePoint's pricing is not based on user licenses, so you are welcome to invite as many users as you choose without incurring additional cost.
Sharing Features
In addition to this article, you should explore these help docs outlining using specific features that support shareability.
Audiences
Social Media Program Managers (coming soon)
Email Marketing Channel Managers (coming soon)
Digital Analysts
These team members implement measurement technologies, build reports, and tell stories with insights powered by data they collect. Data integrity, effective measurement, and collaboration with marketing, IT, and legal/privacy teams are top priorities for this group.
Here are our recommendations for Digital Analysts:
Alerts
Slow loading Tags
Broken Tags
Missing Tags
Audit Reports
Journeys
Simulate a user interacting with your website and validate key conversion events that fire throughout your top conversion funnels.
Rules
Ensure key variables are capturing some data with each page view or other event.
Validate the mapping between your data layer and your analytics technologies and other 3rd party pixels.
File Substitution
Simulate a pre-production version of your Tag Management System on your live website prior to publishing to Production
Prior to migrating to a new analytics technology, test your staging library
Disable your Tag Management System to identify hard-coded tags across your entire website.
Product Managers
These team members want to know what is going on across the portions of website that they manage. Site Health, User Experience, and understanding insights provided by analytics are top priorities for this group.
Here are our recommendations for Product Managers:
Alerts
Broken Pages
Broken Links
Broken Tags
Average Page Load Time
Audit Reports
Test product analytics by simulating a user interacting with your website and validate key conversion events that fire throughout your top conversion funnels.
ObservePoint Custom Tags
Accelerate rebranding projects by searching for key terms across your site that need to be updated
Identify non-standard terms and naming conventions so you can quickly correct them
Content Managers
These team members want to know what is going on across the portions of website that they manage. User Experience and high quality content are top priorities for this group.
Here are our recommendations for Content Managers:
Alerts
Broken Pages
Broken Links
Page Size
Average Page Load Time
Image Size
Identify all pages with videos
ObservePoint Custom Tags
Create inventory of all video source URLs
Create inventory of all image source URLs
Key Word Search Custom Tag
Accelerate rebranding projects by searching for key terms across your site that need to be updated
Consent Management Platform Admins
These team members are trying to govern the cookies, network requests, and Javascript Files that are collecting website visitor information with and without user consent. Privacy Compliance, information security, and correctly implemented privacy technology are top priorities for this group.
Here are our recommendations for Consent Management Platform Admins:
Alerts
Unapproved Cookies
Unapproved Tags
3rd Party, Non-secure Cookies
Cookies with Expiry beyond 1 year
Changed JavaScript Files
See the source and origin story of any cookie set on your website.
Define an approved list of cookies, tags, and request domains/geolocations and receive a notification if any unapproved/new technology appears
Audit Reports
Identify all cookies and tags across your website to implement or maintain your consent management platform implementation
QA Engineers
These team members are primarily responsible for the functionality of the website. They need to know that after each new release, broken experiences, missing functionality, and errors are identified as quickly as possible, so they can be addressed and not negatively impact customer experience and revenue. Site Experience, monitoring revenue driving funnels, and test efficiency are top priorities for this group.
Here are our recommendations for QA Engineers:
Alerts
Broken pages
Broken links
Console errors
Console warnings
Journeys
Automate functional testing of top conversion funnels across the website.
Pre-Production Validation
Test lower environments
Use these methods to access and Audit secure, pre-production environments to catch issues before they are released to production.
Integrate with your deployment pipeline to ensure timely testing and accelerate high quality delivery.
SEO Specialists
These team members are primarily responsible for optimizing website content so that search engine algorithms are more likely to drive organic traffic to the website.
Here are our recommendations for SEO Specialists:
Alerts
Broken Pages
Broken Links
Average Page Load Time
Validate that each page meets important HTML benchmarks
meta-descriptions on every page
Images have have "alt" attributes describing them
Every page has 1 <h1> tag with that meets recommended character requirements
etc.
JSON-LD Validation
Validate these Javascript objects that are commonly used to caption key meta-data for improving search-ability. This is a common best practice for large scale SEO strategies.
Paid Media Campaign Managers
These team members are primarily responsible for running campaigns that successfully drive traffic to a conversion funnel. They need to know that their active campaign landing pages produce great customer experiences and result in more top of funnel leads.
Here are our recommendations for Paid Media Campaign Managers:
Alerts
Broken Pages
Broken Links
Average Page Load Time
Audit Reports
Ensure that every landing page has analytics capturing key events
Landing Page - Use Case Overview
An executive summary of key metrics for the health of your landing pages
Monitor query parameters to ensure they persist through redirects.