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Blocking Tags
Luiza Gircoveanu avatar
Written by Luiza Gircoveanu
Updated over a week ago


This feature is designed to allow users to simulate disabling a technology on their website within the Audit or Journey environment. There are dozens of applications that can help you test marketing technology impact and simulate different scenarios to provide new insights.

Use Cases

Testing and Validation: When developing or updating your website, temporarily block specific tags to ensure they're implemented correctly, preventing disruptions to production analytics and other processes during testing.

Privacy and Compliance: To comply with data privacy regulations like GDPR or CCPA, temporarily block certain tags during audits to prevent the collection of sensitive user data, maintaining compliance without compromising user privacy.

Content Changes: When making significant website content or layout changes, pause specific tags to prevent inaccurate or unintended data collection, preserving analytics accuracy during updates.

Performance Optimization: If certain tags are suspected of causing performance issues, selectively block them during audits to analyze their impact on page load times and overall performance.

Tag Troubleshooting: Temporarily block specific tags to isolate issues and identify their root causes, aiding in the debugging of complex tag configurations.

A/B Testing: Ensure your experiments are not influenced by certain tags during A/B or multivariate testing by blocking them during audits to maintain test result integrity.

Preventing Unwanted Triggers: Block tags during audit scans to prevent accidental triggers during routine website maintenance, ensuring tag data accurately reflects user interactions.

Tag Governance: As part of tag governance, block tags during audits to enhance control over data collection, and monitoring tags deployed on your website.

Quality Assurance: Before deploying new tags or making changes, perform quality assurance checks by blocking tags during audits, confirming changes won't negatively impact user experience or data accuracy.

Using this with Audits

Block tags are located in the Test Scenario tab when creating an Audit.

You can select a tag category to block an entire category. You can also select specific tags as well.

All selected categories and tags will be listed in the Audit Settings.

Using this with Journeys

Block tags are located under additional setup options in the Journey Setup tab.

You can select a tag category to block an entire category. You can also select specific tags as well.

All categories and tags will be listed in the Journey Settings


Blocking your TMS to identify what loads independently, a process known as "Exposure," helps you pinpoint elements outside your TMS control. This knowledge helps refine your governance plan and enhances control over your digital assets.

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