Tag Variables Report
This view reports all Tags, Variables and their Values found within all Audit runs in your account. Every row in this report is one unique combination of Tag, Variable and Value.
Key Features
Complete Visibility Into Your Website’s Tagging
Instantly see every tag, variable, and value loaded on your site—no more guessing or manual digging.
Accelerate Debugging and QA
Identify tracking errors, missing data, or unexpected values in seconds with a full breakdown of tag configurations.
Simplify Compliance Reviews
Quickly verify which data points are being collected to support privacy audits and legal compliance efforts.
Ensure Data Accuracy at Scale
Avoid costly analytics mistakes by catching misfires and incorrect variable values across your entire site.
Available Data
Section | Name | Description |
Tag info | TAG | The name of the tag. |
Tag info | TAG VENDOR | The company or provider associated with the tag (e.g., Google, Adobe). |
Tag info | TAG CATEGORY | The functional category assigned to the tag, such as Analytics, Advertising, or Social. |
Tag info | TAG ACCOUNT | The account or tracking ID used by the tag to associate data with a specific entity or customer. |
Tag info | TAG VERSION | The version of the tag that was loaded, if detectable. |
Tag info | TAG STATUS CODE | The HTTP response status code returned by the tag (e.g., 200 for success, 404 for not found). |
Tag info | TAG STATUS CODE TYPE | This categorizes status codes into three groups: success, redirects, and broken. |
Tag info | TAG STARTED AT | The timestamp when the browser initiated the request for the tag. |
Tag info | TAG RESPONSE AT | The timestamp when the first byte of the tag response was received. |
Tag info | TAG STOPPED AT | The timestamp when the tag finished loading. |
Tag info | TAG DURATION | The total time in milliseconds from the start of the request to when the tag fully loaded. |
Tag info | TAG SIZE | The size of the tag’s response payload in bytes. |
Tag info | TAG IDENTICAL REQUEST COUNT | The number of times the exact same tag request occurred on the page. |
Tag info | TAG IS DUPLICATED | Indicates whether this tag request was sent more than once on the same page. |
Tag info | TAG MULTIPLES | Number of times multiple tags from the same vendor or tool were loaded on a single page. |
Tag info | TAG COOKIES SET | Lists the cookies that were set or modified by this tag. |
Tag info | TAG COMPLIANCE STATUS | Indicates whether the cookies set by this tag comply with the audit’s consent category configuration—values include Approved, Unapproved, or Not Configured. |
Tag info | TAG CONSENT CATEGORIES | List the consent categories associated with the tag. |
Tag info | TAG REQUEST CONSENT CATEGORIES | List the consent categories associated with the tag request. |
Tag Variable Info | TAG VARIABLE NAME | The name of the variable associated with a tag request. |
Tag Variable Info | TAG VARIABLE VALUE | The value of a specific tag variable. |
Page Info | PAGE ID | Unique ID of the Initial Page URL. IDs are unique within an account. |
Page Info | PAGE TITLE | Title tag of the the final URL. |
Page Info | PAGE SOURCE TYPE | The source from which URLs were obtained for the audit. |
Page Info | INITIAL PAGE URL | The URL of the page before any redirects been followed. |
Page Info | INITIAL PAGE URL SCHEME | Scheme refers to the protocol used the URL, for example HTTP or HTTPS. |
Page Info | INITIAL PAGE URL DOMAIN | Domain refers to the main part of the URL that identifies the website, such as www.example.com. |
Page Info | INITIAL PAGE URL BASE DOMAIN | The base domain (eTLD+1, e.g., example.com) of the page being visited. This value identifies the primary domain being scanned, excluding subdomains, paths, or query parameters. The eTLD+1 format ensures consistency by standardizing domains to their effective top-level domain. |
Page Info | INITIAL PAGE URL PORT | Port refers to the network port used in the URL, typically 80 for HTTP or 443 for HTTPS. Only ports are part of the URL are displayed. |
Page Info | INITIAL PAGE URL FRAGMENT | Fragment refers to the portion of the URL after the #, often used to navigate to a specific section of the page. |
Page Info | INITIAL PAGE URL QUERY | Query refers to the parameters in the URL after the ?, commonly used to pass data like search terms or tracking information. |
Page Info | INITIAL PAGE URL PATH | The part of the initial URL that comes after the domain name and specifies the location of a specific resource on a website. |
Page Info | FINAL PAGE URL | The URL of the page after all redirects have been followed. |
Page Info | FINAL PAGE URL SCHEME | Scheme refers to the protocol used the URL, for example HTTP or HTTPS. |
Page Info | FINAL PAGE URL DOMAIN | Domain refers to the main part of the URL that identifies the website, such as www.example.com. |
Page Info | FINAL PAGE URL BASE DOMAIN | The base domain (eTLD+1, e.g., example.com) of the page being visited. This value identifies the primary domain being scanned, excluding subdomains, paths, or query parameters. The eTLD+1 format ensures consistency by standardizing domains to their effective top-level domain. |
Page Info | FINAL PAGE URL PORT | Port refers to the network port used in the URL, typically 80 for HTTP or 443 for HTTPS. Only ports are part of the URL are displayed. |
Page Info | FINAL PAGE URL FRAGMENT | Fragment refers to the portion of the URL after the #, often used to navigate to a specific section of the page. |
Page Info | FINAL PAGE URL QUERY | Query refers to the parameters in the URL after the ?, commonly used to pass data like search terms or tracking information. |
Page Info | FINAL PAGE URL PATH | The part of the final URL that comes after the domain name and specifies the location of a specific resource on a website. |
Page Info | INITIAL PAGE STATUS CODE | The HTTP status code returned when the initial URL was requested, such as 200 for success or 301 for redirect. |
Page Info | INITIAL PAGE STATUS CODE TYPE | This categorizes status codes for the initial url into three groups: success, redirects, and broken. |
Page Info | FINAL PAGE STATUS CODE | This categorizes status codes for the final url into three groups: success, redirects, and broken. |
Page Info | PAGE REDIRECT COUNT | The number of redirects that occurred between the initial and final page URLs. |
Page Info | PAGE LOAD TIME | The total time it took for the page to fully load, measured from the start of the request to when the page was ready. |
Page Info | PAGE SIZE | The total size of the page in megabytes (MB), including HTML, scripts, images, and other ass |
Page Info | ABSOLUTE PAGE VISIT START TIME | The start time of the the page visit. |
Page Info | ABSOLUTE PAGE VISIT END TIME | The end time of the page visit. |
Page Info | PAGE LINK COUNT | The total number of hyperlinks found on the page. |
Page Info | PAGE BROWSER ERROR | The error message captured by the browser if the page failed to load properly. |
Page Info | HAS BROWSER ERROR | Indicates whether a browser error occurred during the page visit (yes or no). |
Page Info | FAILED ON PAGE ACTION COUNT | The number custom actions that failed to execute on the page during the audit. |
Page Info | PAGE LARGEST CONTENTFUL PAINT | A Google Web Vitals metric that measures the time it takes for the largest visible content element to load, indicating when the main content is fully visible. |
Page Info | PAGE FIRST CONTENTFUL PAINT | A Google Web Vitals metric that tracks how quickly any text or image is first rendered on the screen. |
Page Info | PAGE TIME TO FIRST BYTE | A Google Web Vitals metric that measures the time between the request for a page and the arrival of the first byte of data from the server. |
Page Info | PAGE CUMULATIVE LAYOUT SHIFT | A Google Web Vitals metric that quantifies unexpected layout shifts during page load, affecting visual stability and user experience. |
Page Info | ON PAGE ACTION FAILURE Message | The message of why the action failure message failed. |
Page Info | IS MOST RECENT PAGE SCAN | Represents wether or not this is the most recently scanned data of this page. |
Run Properties | AUDIT RUN ID | A unique identifier for a specific audit run. |
Run Properties | RUN STARTED AT | The timestamp indicating when the audit run started. |
Run Properties | RUN COMPLETED AT | The timestamp indicating when the audit run was completed. |
Run Properties | RUN START DATE | The start date of the Audit run. |
Run Properties | RUN END DATE | The end date of the Audit run. |
Run Properties | RUN START MONTH | The month the Audit starting in. |
Run Properties | RUN END MONTH | The month the Audit ended in. |
Run Properties | AUDIT PAGES SCANNED | The total number of pages scanned during the audit. |
Run Properties | IS MOST RECENT RUN | Indicates whether this is the latest audit run. |
Run Properties | AUDIT RUN COMPLETION STATUS | The status of the audit run upon completion. |
Run Properties | CMP ACTIONS STATUS | The status of CMP (Consent Management Platform) actions during the audit. |
Run Properties | AUDIT RUN PRE AUDIT ACTIONS STATUS | The status of actions configured to run before the audit. |
Run Properties | AUDIT RUN PRE AUDIT ACTION FAILURE | The status of actions performed on pages during the audit. |
Run Properties | AUDIT RUN ON PAGE ACTIONS STATUS | The number of pre-audit actions configured. |
Run Properties | AUDIT RUN CONFIGURED PRE AUDIT ACTION COUNT | The number of on-page actions configured. |
Run Properties | AUDIT RUN CONFIGURED ON PAGE ACTION COUNT | The total time taken for the run. |
Run Properties | AUDIT RUN PAGES WITH FAILED ON PAGE ACTIONS COUNT | The user or system that requested the audit run to start immediately. |
Run Properties | RUN DURATION | The total time taken for the run. |
Run Properties | RUN NOW REQUESTED BY | The user or system that requested the audit run to start immediately. |
Run Properties | RUN START REASON | The reason for starting the audit run. |
Run Properties | URL SOURCE | The source from which URLs were obtained for the audit. |
Run Properties | AUDIT RUN DISCOVER SITEMAPS ENABLED | Indicates wether or not ObservePoint attempted to find sitemaps. |
Audit Settings | AUDIT ID | A unique identifier for the audit settings. |
Audit Settings | AUDIT | The name of the audit. |
Audit Settings | AUDIT PAGE LIMIT | The maximum number of pages to be audited. |
Audit Settings | LOCATION | The geographical location associated with the audit. |
Audit Settings | LABELS | Labels associated with the audit for categorization. |
Audit Settings | SIMULTANEOUS BROWSERS | The number of browsers used simultaneously during the audit. |
Audit Settings | BROWSER WIDTH | The width of the browser window used during the audit. |
Audit Settings | BROWSER HEIGHT | The height of the browser window used during the audit. |
Audit Settings | STARTING URLS | The initial URLs from which the audit begins. |
Audit Settings | PAGE URL FILTERS | Filters applied to URLs during the audit. |
Audit Settings | SCHEDULE | The schedule details for the audit. |
Audit Settings | NOTES | Additional notes or comments related to the audit. |
Audit Settings | OWNER | The creator of the audit. |
Audit Settings | FOLDER | The folder where audit settings and results are stored. |
Audit Settings | SUB FOLDER | A sub-folder within the main folder for organizing audit settings and results. |
Audit Settings | FOLDER CREATOR | The creator of the folder this Audit is assigned too. |
Audit Settings | USER AGENT | The user agent string used during the audit. |
Audit Settings | USER AGENT HEADER | The header information for the user agent. |
Audit Settings | CUSTOM PROXY | Specifies whether custom proxy is used. |
Audit Settings | CUSTOM PROXY URL | Details of any custom proxy configured. |
Audit Settings | VPN MODE | Specifies whether VPN is enabled or disabled. |
Audit Settings | GPC SIGNAL | Specifies whether Global Privacy Control (GPC) is enabled or disabled. |
Audit Settings | BLOCK THIRD PARTY COOKIES | Indicates if third-party cookies are blocked during the audit. |
Audit Settings | BLOCK TECHNOLOGIES | Technologies blocked during the audit. |
Audit Settings | FILE SUBSTITUTION | Details of any file substitutions made during the audit. |
Audit Settings | CONSENT CATEGORIES | Specifies whether or not Consent Categories are applied to the audit. |
Audit Settings | WEBHOOK | Webhook summary for notifications or integrations. |
Audit Settings | AUDIT SAME URLS | Indicates if the same URLs are audited repeatedly. |
Audit Settings | DEDUPLICATE URLS | Indicates whether the audit is set to scan only one version of a page, ignoring variations with different query strings. |
Audit Settings | IS PAUSED | Indicates if the audit is currently paused. |
Email Messages | EMAIL INBOX | The email inbox name, if any, associated with the audit. |
Email Messages | EMAIL MESSAGE | The subject of an email message. |
Email Messages | EMAIL MESSAGE RECEIVED AT | The timestamp of when an email message was received. |
Tag Request Info | REQUEST STARTED AT RELATIVE TO PAGE NAVIGATION | Time in milliseconds between the start of page navigation and when the tag request began. |
Tag Request Info | REQUEST STARTED AT RELATIVE TO FCP | Time in milliseconds between First Contentful Paint and the start of the tag request. |
Tag Request Info | REQUEST STARTED AT RELATIVE TO LCP | Time in milliseconds between Largest Contentful Paint and the start of the tag request. |
Tag Request Info | REQUEST STARTED AT RELATIVE TO LOAD EVENT | Time in milliseconds between the page’s load event and the start of the tag request. |
Tag Request Info | REQUEST URL | The full URL that the tag requested. |
Tag Request Info | REQUEST URL PORT | The network port used in the request URL (commonly 443 for HTTPS or 80 for HTTP). |
Tag Request Info | REQUEST URL DOMAIN | The domain portion of the request URL that identifies the server (e.g., example.com). |
Tag Request Info | REQUEST URL BASE DOMAIN |
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Tag Request Info | REQUEST URL PATH | The specific path on the request URL (e.g., /scripts/track.js). |
Tag Request Info | REQUEST URL QUERY PARAMS | The query parameters sent with the request, typically used to pass data (e.g., ?id=123). |
Tag Request Info | REQUEST URL FRAGMENT | The fragment portion of the URL (after #), usually used for client-side navigation and not sent to the server. |
Tag Request Info | REQUEST STATUS CODE | The HTTP status code returned by the tag request (e.g., 200 for success, 404 for not found). |
Tag Request Info | REQUEST COUNTRY CODE | The country code (ISO 3166-1 alpha-2 format) representing the geographic location of the server responding to the request. |
Tag Request Info | REQUEST NETWORK ERROR | Any network-level error that prevented the request from completing (e.g., DNS failure or timeout). |
Tag Request Info | RESPONSE CONTENT SIZE | The size of the tag’s response payload in bytes. |
Tag Request Info | RESPONSE CONTENT MIME TYPE | The MIME type of the tag’s response (e.g., application/javascript, image/png). |
Tag Request Info | RESPONSE CONTENT ENCODING | The encoding used in the response payload (e.g., gzip, br, or identity). |
Tag Request Info | RESPONSE LAST MODIFIED | The date and time when the requested resource was last modified on the server, if available. |
Tag Request Info | REQUEST DOMAIN AND GEO CONSENT CATEGORY STATUS | Indicates whether the tag request complies with the consent categories configured for the audit, based on both the domain of the request and the geographic location where it occurred. |