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Cookies Best Practices
Cookies Best Practices
Luiza Gircoveanu avatar
Written by Luiza Gircoveanu
Updated over a week ago


Effectively managing and controlling cookies on your website is crucial for maintaining user privacy, ensuring compliance with data protection regulations, and delivering a positive user experience. By implementing a robust cookie management strategy, you can gain control over the cookies used on your website, provide transparency to users, and respect their preferences. This article outlines key action items to help you navigate the process of managing and controlling cookies effectively.

To successfully manage and control cookies on your website, consider the following action items:

  1. Conduct a Cookie Audit:

    1. Identify all cookies used on your website.

    2. Document their purpose, lifespan, and data collected.

    3. Remove any unused or unnecessary cookies.

    4. An ObservePoint Audit will give you a Cookie Inventory Report; this will give you insights as to what cookies are on your site and where they are.

  2. Develop a Cookie Policy:

    1. Create a clear and easily accessible cookie policy.

    2. Explain the types of cookies used and their purpose.

    3. Include information on how users can manage their preferences.

    4. Once you have a Cookie Policy in place, setup an OP Custom Tag to Audit your site to make sure your Privacy Policy is present on all pages.

  3. Implement a Cookie Consent Mechanism:

    1. Install a cookie consent banner or pop-up.

    2. Obtain explicit consent for non-essential cookies.

    3. Offer granular control over cookie preferences.

    4. Once you have a cookie consent mechanism in place, perform regular privacy Audits ( e.g. User Opt-Out, Opt-in, GDPR and CCPA compliance Audits).

  4. Categorize Cookies:

    1. Classify cookies based on their purpose and necessity.

    2. Differentiate between essential and non-essential cookies.

    3. Prioritize user consent for non-essential cookies.

  5. Review Cookie Lifespan:

    1. Regularly assess and manage cookie lifespan.

    2. Consider shorter expiration periods for non-essential cookies.

    3. Minimize unnecessary data retention.

  6. Provide Cookie Opt-Out:

    1. Offer an easy-to-use opt-out mechanism for non-essential cookies.

    2. Respect user preferences and honor opt-out requests.

    3. Ensure the opt-out process is straightforward and effective.

    4. Create an opt-out Journey to ensure this process is working correctly.

  7. Assess Third-Party Cookies:

    1. Review privacy practices of third-party providers.

    2. Evaluate necessity and impact of third-party cookies.

    3. Comply with data protection regulations for third-party cookies.

  8. Enhance Cookie Security:

    1. Implement secure protocols (HTTPS) for cookie transmission.

    2. Encrypt sensitive cookie data to prevent unauthorized access.

    3. Keep cookie-related software up to date.

  9. Regularly Review and Update:

    1. Monitor evolving privacy regulations and standards.

    2. Stay informed about changes in cookie management practices.

    3. Update cookie usage and policies accordingly.

  10. Educate Users:

    1. Provide clear and accessible information about cookies.

    2. Explain their purposes and impact on privacy.

    3. Educate users about their rights and cookie management options.


By taking these action items, users can actively manage and control cookies on their website, ensuring compliance with privacy regulations, protecting user privacy, and promoting a positive user experience.

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