Audits

Learn about ObservePoint's most powerful web scanning engine

By Product and 1 other2 authors55 articles

Creating AuditsLearn how to create an ObservePoint Audit using Simple or Advanced Setup, including scan settings, URL sources, schedules, rules, privacy options, and actions.
Audit Highlight ReportsExplore the ObservePoint Audit Highlights report and its Discovery, Analytics, Accessibility, Privacy, and Landing Page metrics for a quick Audit overview.
Audit Summary ReportUse the ObservePoint Audit Summary report to spot trends in tags, broken pages, and Rules, check Primary Tag health and privacy results, and drill into details.
AlertsLearn how to create ObservePoint Alerts on key Audit metrics, assign them to Audits, and get email notifications when results don’t meet expectations.
Pages ReportUse the ObservePoint Pages report to review page load times, Web Vitals, page size, status codes, and broken pages across the pages in your Audit.
Tag Variable Inventory ReportUse the ObservePoint Tag Variable Inventory report to see tag implementation rates across pages, find untagged pages, and spot rogue tags.
Tag Health ReportUse the ObservePoint Tag Health report to review tag load times and status codes from an Audit, find slow or broken tags, and filter to the affected pages.
Variable Inventory ReportExplore every variable and value collected in an Audit with the ObservePoint Variable Inventory report to spot taxonomy and data layer issues.
Tag & Variable Rules ReportLearn how to read the ObservePoint Tag & Variable Rules report to see which Rules passed or failed, on which pages, and which conditions caused each failure.
Tag Duplicates & Multiples ReportFind duplicate and multiple tag requests with the ObservePoint Tag Duplicates & Multiples report to catch data inflation and redundant data collection.
Cookie Inventory ReportExplore the ObservePoint Cookie Inventory report to review every cookie from an Audit, including party, duration, SameSite, Secure, and Cookie Initiators.
Browser Console Logs ReportThe ObservePoint Browser Console Logs report lists console errors and warnings found in an Audit, maps them to related tags, and shows which pages are affected.
Cookies Privacy Compliance ReportUse the ObservePoint Cookies Privacy Compliance report to see every cookie in an Audit, check its approval status and Consent Category, and trace its origin.
Tags Privacy Compliance ReportLearn how the ObservePoint Tags Privacy Compliance Report shows approved and unapproved tags in an Audit, which pages they fire on, and their consent category.
Domains & Geo Privacy Compliance ReportSee which countries and vendors your site sends data to with the ObservePoint Domains & Geo Privacy Compliance report and its approved and unapproved requests.
JavaScript File Changes ReportUse the ObservePoint JavaScript File Changes report to spot new or modified JavaScript files between Audit runs, including size and last-modified date changes.
Audit ExportsLearn which ObservePoint Audit Exports are available, from Tag Inventory and Cookie Inventory to Request Log and Broken Link Details, and how to request them.
Using XPaths and CSS SelectorsUse XPaths and CSS selectors in ObservePoint Journey and Audit actions when an element has no ID, and learn how to find and test selectors in your browser.
Javascript Tips & TricksUse these JavaScript and jQuery tips in ObservePoint Audits and Journeys to click, enter values, trigger events, work with iframes, and handle React sites.
Applying Rules to Audits and JourneysLearn how to assign ObservePoint Rules to Audits and Journeys, create Rules from Audit data, and reprocess Rules without re-running the Audit.
Page Details ReportAnalyze every page scanned by ObservePoint to gain granular insights into collected data. This report provides a comprehensive breakdown of Web Vitals, initiators, tags, cookies, accessibility, network requests, console logs,…
User AgentsLearn what user agents are, why you might change them in ObservePoint Audits and Journeys, and how to simulate mobile browsers with user agent and viewport.
Add Pre-Audit Actions to an AuditAdd Pre-Audit Actions to an ObservePoint Audit so it logs in before scanning protected pages, with an example username and password setup you can reuse.
Audit Best PracticesFollow ObservePoint Audit best practices: start with your top 100 pages, add Rules and Alerts, pick the right frequency, and test what your users see.
Audit ScoreUnderstand how the ObservePoint Audit Score is calculated from tag presence, Rules, tag performance, page performance, and cookie security, and their weights.
GPC SignalLearn what the Global Privacy Control (GPC) signal is, how it relates to CCPA and GDPR, and how to send it in ObservePoint Audits and Journeys to test opt-outs.
Audit Export HeadersUnderstand the columns in ObservePoint Audit exports, from status code, load time, and parent URL to tag position, multiples, duplicates, and tag load timing.
Audit VerificationLearn how ObservePoint Audit verification revisits pages missing common analytics or custom tags to confirm results while keeping Audits running fast.
Audit Error MessagingLearn how ObservePoint flags failed Pre-Audit and On-Page Actions and unreachable starting URLs, and where to find details in the Audit Run Information.
How Long Does an Audit Take?Learn what affects how long an ObservePoint Audit takes, from page load time to concurrency limits, plus estimated run times for 1, 10, 20, and 50 browsers.
Audit Include & Exclude ListsThis article explains how ObservePoint's Include List and Exclude List (formally known as "whitelisting" or "allow listing ") work together to control which pages get scanned during an Audit.
Troubleshooting One and Out AuditsTroubleshoot ObservePoint Audits that only scan the starting page, with fixes for include and exclude lists, blocked or firewalled sites, and Pre-Audit Actions.
Audit Reports SummaryGet a quick summary of every ObservePoint Audit report, from Audit Summary and Tag Inventory to cookie privacy, console logs, and Audit exports.
Export URLs from Google AdsExport your top ad landing page URLs from Google Ads and add them as Starting URLs in an ObservePoint Audit to monitor the pages you pay to send traffic to.
Export Top URLs from Google AnalyticsExport your top pages from Google Analytics as a CSV and add those URLs to an ObservePoint Audit to monitor your most visited pages.
Audit Filters for Initial/Final URLs & Status CodesFilter ObservePoint Audit reports by initial and final URLs, status codes, load time, page size, redirects, and broken links, including regex URL filters.
Export Top URLs from Adobe AnalyticsExport your top page URLs from Adobe Analytics with a Freeform Table and add them to an ObservePoint Audit to monitor your most visited pages.
Troubleshoot issues in AuditsFollow these steps to troubleshoot ObservePoint Audit results, including missing tags, Rule failures, cookies not found in the browser, and extra pages scanned.
Cookies Best PracticesFollow cookie management best practices, from running a cookie Audit in ObservePoint to consent, categorization, lifespan, opt-out testing, and security.
Cookie ReportingLearn how ObservePoint cookie reporting in Audits and Journeys shows each cookie's origin story, the initiator that set it, and the Technology behind it.
Best Practices: LabelsOrganize ObservePoint Audits, Journeys, and Rules with labels for colleague, business unit, site section, and technology so your team can find items fast.
Include Filter LimitsLearn how include filter limits control how many pages an ObservePoint Audit scans per filter, what a limit of 0 means, and the order pages are visited.
Shareable Audit LinksShare ObservePoint Audit reports with anyone, even people without an ObservePoint account, by generating a shareable link from the Share button on a report.
Cookie InitiatorsLearn how ObservePoint Cookie Initiators show who set each cookie and when, and how to view a cookie’s origin story in your Audit and Journey reports.
How to Find the Source of a CookieFind out what set a cookie on your site using ObservePoint Cookie Initiators, or trace it by hand in browser DevTools through response headers or JavaScript.
Export URLs from Facebook/ Instagram AdsExport your top ad landing page URLs from Facebook and Instagram Ads Manager and add them as Starting URLs in an ObservePoint Audit to monitor them.
Export URLs from Twitter AdsExport ad URLs from Twitter Ads Manager and add them to an ObservePoint Audit as starting URLs so you can monitor the pages your ads link to.
Export URLs from LinkedIn AdsLearn how to export landing page URLs from LinkedIn Campaign Manager and add them to an ObservePoint Audit to monitor your most important ad pages.
Export URLs from TikTok AdsExport landing page URLs from TikTok Ads Manager or TikTok reports and add them as starting URLs in an ObservePoint Audit to monitor your top ad pages.
Export URLs from DV360 AdsExport top landing page URLs from DV360 reports and add them as starting URLs in an ObservePoint Audit to monitor the pages your ads send visitors to.
ClickAll+ Solution Implementation GuideA solution for massive scale testing of on-page interactions.
ObservePoint Web Vitals GuideUnderstand Web Vitals in ObservePoint, including TTFB, FCP, LCP, and CLS, what high or low scores mean, and how to interpret results from your Audit scans.
Automatic Sitemap and Robots.txt ScanningTurn on Find Pages in Sitemaps to have ObservePoint Audits scan robots.txt and sitemap files, discover more pages, and expand coverage beyond link crawling.
ObservePoint Buyer’s Guide: How Many Page Scans do I Need?Estimate how many ObservePoint page scans you need by counting your pages and applying multipliers for release frequency, visitor geography, and personas.
Blocking TagsBlock tags or whole tag categories in ObservePoint Audits and Journeys to test what loads without them, troubleshoot issues, and measure performance impact.