Overview
This guide explains how to export your top URLs from DV360 Ads and integrate them into an ObservePoint Audit to monitor your most visited pages.
Implementation
DV360 is a comprehensive tool for managing digital advertising campaigns and here's how you can export URLs from our DV360 ads account that can be used in ObservePoint app for Audits:
Log in to DV360:
Go to Display & Video 360 and log in with your Google account credentials.
Navigate to Reporting:
Click on the "Reporting" tab in the left-hand menu.
Create a New Report:
Click on the "Create Report" button.
Choose a report type that includes details on creatives, such as "Standard" or "Floodlight".
Configure the Report:
Add dimensions and metrics to the report. Ensure you include dimensions like "Campaign", "Insertion Order", "Line Item", and "Creative".
Add metrics that include "Landing Page URL" or "Destination URL".
Filter and Customize:
Apply any necessary filters to narrow down the data, such as filtering by specific campaigns or dates.
Customize the report settings according to your needs.
Generate the Report:
Click on "Run" to generate the report. This may take some time depending on the size of the dataset.
Export the Report:
Once the report is generated, you can download it in various formats such as CSV, Excel, or Google Sheets.
Click on the "Export" button and choose your preferred format.
You now have a file with the URLs you need. Copy these URLs and paste them into the "Starting URL(s)" field within an ObservePoint Audit. Make sure to enable "Audit Starting URLs Only" before starting the Audit.
By following these steps, you can effectively monitor and analyze the performance of your top ad pages using DV360 Ads and ObservePoint.