Overview
This guide explains how to export your top URLs from TikTok Ads and integrate them into an ObservePoint Audit to monitor your highest priority pages.
Implementation
TikTok offers two user-friendly methods to export URLs that can help you check your campaigns and import associated URLs with ObservePoint.
Using TikTok Ads Manager
Log in to TikTok Ads Manager:
Go to TikTok Ads Manager and log in with your account credentials.
Navigate to Your Campaigns:
Click on the "Campaign" tab on the left sidebar to view your active campaigns.
Select the Campaign or Ad Group:
Click on the specific campaign or ad group from which you want to export URLs.
Go to the Ads Tab:
Within the selected campaign or ad group, navigate to the "Ads" tab to view individual ads.
Customize the Columns:
Click on the "Columns" button to customize the columns displayed.
Ensure that the column for "Destination URL" or "Landing Page URL" is selected.
Filter the Data (optional):
Use filters to narrow down the ads you are interested in exporting.
Consider filtering to ads that have received impressions in the last 30 days.
Export the Data:
Click on the "Export" button (usually found at the top right of the table).
Select the format for export (e.g., CSV, Excel).
Click "Export" to download the file to your computer.
Using TikTok Ads Reporting
Log in to TikTok Ads Manager:
Go to TikTok Ads Manager and log in with your account credentials.
Go to the Reports Section:
Click on the "Reports" tab in the top navigation bar.
Create a Custom Report:
Click on "Create Report" to create a new report.
Choose the type of report (e.g., Ad Performance) and configure the settings.
Add the Necessary Columns:
Add columns for "Campaign Name", "Ad Group Name", "Ad Name", and "Destination URL" or "Landing Page URL".
Adjust other settings as needed (e.g., date range, filters).
Consider filtering to ads that have received impressions in the last 30 days.
Generate the Report:
Click on "Run Report" to generate the report.
Export the Report:
Once the report is generated, click on the "Export" button at the top right.
Choose the format for export (CSV, Excel, PDF, etc.).
Click "Export" to save the file to your computer.
You now have a file with the URLs you need. Copy these URLs and paste them into the "Starting URL(s)" field within an ObservePoint Audit. Make sure to enable "Audit Starting URLs Only" before starting the Audit to scan those URLs exclusively.
By following these steps, you can effectively monitor and analyze the performance of your top ad pages using TikTok Ads and ObservePoint.