Overview
This guide explains how to export your top URLs from LinkedIn Ads and integrate them into an ObservePoint Audit to monitor your most visited ad pages.
Implementation
Like other AdTech's, LinkedIn is widely used for ads and it can provide useful information when it comes to analyzing about your customers, campaign performance and much more. Below you can find two methods of exporting the URLs you need to evaluate your data:
Using LinkedIn Campaign Manager
Log in to LinkedIn Campaign Manager:
Go to LinkedIn Campaign Manager and log in with your account credentials.
Navigate to Your Campaigns:
Click on the "Account" tab on the top left to view your advertising account(s).
Select the account that contains the campaigns you are interested in.
Select the Campaign:
Click on the specific campaign from which you want to export URLs.
Go to the Ads Tab:
Within the selected campaign, navigate to the "Ads" tab to view individual ads.
Customize the Columns:
Click on the "Columns" button to customize the columns displayed.
Ensure that the column for "Landing Page" or "Destination URL" is selected.
Filter the Data (optional):
Use filters to narrow down the ads you are interested in exporting.
Export the Data:
Click on the "Export" button (usually found at the top right of the table).
Select the format for export (e.g., CSV, Excel).
Click "Export" to download the file to your computer.
Using LinkedIn Ads Reporting
Log in to LinkedIn Campaign Manager:
Go to LinkedIn Campaign Manager and log in with your account credentials.
Go to the Reports Section:
Click on the "Reports" tab in the top navigation bar.
Create a Custom Report:
Click on "Create Report" to create a new report.
Choose the type of report (e.g., Campaign Performance) and configure the settings.
Add the Necessary Columns:
Add columns for "Campaign Name", "Ad Name", and "Landing Page" or "Destination URL".
Adjust other settings as needed (e.g., date range, filters).
Generate the Report:
Click on "Run Report" to generate the report.
Export the Report:
Once the report is generated, click on the "Export" button at the top right.
Choose the format for export (CSV, Excel, PDF, etc.).
Click "Export" to save the file to your computer.
You now have a file with the URLs you need. Copy these URLs and paste them into the "Starting URL(s)" field within an ObservePoint Audit. Make sure to enable "Audit Starting URLs Only" before starting the Audit.
By following these steps, you can effectively monitor and analyze the performance of your top ad pages using LinkedIn Ads and ObservePoint.