What’s an ObservePoint Audit, anyway?
Websites are complicated. Each of your hundreds to thousands of individual pages contain analytics and advertising tracking, and in order to get the most accurate data collection possible you need to know which tags are firing on which page, and if the data firing is accurate or potentially harmful. Individually spot-checking each page is nearly impossible.
That’s where the Audit comes in. Our Audits regularly and automatically scan thousands of pages to identify the presence of tags and the data that they collect. You can determine where the Audit scans, and apply rules to ensure that the data being collected by your tags is accurate.
Audits automate your QA and monitoring process by:
Regularly crawling through each page or specified pages on your site
Discovering errors in your data collection, customer experience, or data privacy efforts such as missing tags, broken CMPs, and slow loading pages
Sending you notifications for any irregularities
By utilizing Audits through ObservePoint, you can eliminate the risk of human error, free up precious hours of your team’s time, and gain a deeper insight into your QA efforts than ever before.
Run your First Audit
When running an audit for your first time, keep things simple.
Run an unbounded Audit on your homepage. In ObservePoint, go to “Create New” in the left hand navigation.
Select “Web Audit”
Put in an Audit name, assign it a folder, and input your homepage. Here, we named this “First Audit” and put it in our “Training” folder.
Then, go "URL Sources" tab, fill in the "Starting URLs" with your website URL.
Hit “Save Audit & Run Now” - this will take a few minutes, and you will get an email alert when it’s ready.
Review your Audit Report. Start with the “Use Case Overview” section to get your bearings. The report is color coded, so look out for anything yellow, orange, or red that might need attention. Here’s a webinar that covers how to read this report, as well as a guide on what each part of the report means.
Take action. After reviewing the report and identifying the most urgent issues with your website, you are ready to take action and fully optimize your site.
More information on the Audit summary report and Audit best practices can be found by following the links below: