We recommend you test landing pages to ensure great customer experiences and correct marketing attribution. Landing pages are critical to your digital demand strategy and are weighted much higher than other pages in importance because of the resources spent to drive traffic to these pages. You need to optimize these pages and ensure correct marketing attribution to get a true picture of which campaigns are successful or not to ultimately inform your marketing teams how to invest in the future.

There are 3 phases of implementation that you need to consider.

Landing pages can consist of pages that accessed by simply navigating to them on a website e.g. product pages. Other landing pages cannot be crawled to because they because they but others may be accessible only through links in an email or links associated with a digital advertisement.

To get a list of your landing pages depends on the website platform and tools you are using.

Some example tools you can get these from include:

After getting a list of your landing pages you simply copy and paste them into the starting URLs box on the Audit setup page and toggle “Audit starting URLs only”.

Toggling on this feature will ensure that the Audit only scans these URLs and doesn't continue to crawl to other pages it finds.

See our Creating Audits help doc if you are unfamiliar with this process.

We recommend that you schedule these to run at at least daily. Higher frequencies will be appropriate if you have discovered issues in the past or if you are spending a significant amount of resources to drive traffic to these pages and you cannot afford to discover a problem after a 24 hour period.

ObservePoint recommends configuring a variety of alert types for landing pages to support different use cases. There may be others that you find are also relevant for your business, but here is a list of examples we recommend first.