Audit Summary Report


The audit summary is the starting point for analyzing an audit. It shows a snapshot of some high level data to help you get a feel for where to start.

The audit summary displays KPIs for historical audits and acts as a springboard to reports with more details on missing tags, load time, status codes, and compliance rules. Dig deeper into the metrics by clicking on a circled number to see a report on that specific data point.

Access the report by clicking Web Audits > Audit Summary. The audit summary as well as the other reports can only be seen by the folder's shared users.


The chart trends each metric over time to allow a quick comparison. Hover the mouse over a data point on the chart to see a popup with details about that metric for that run. Click on a data point to change the report to its date and time. Scroll with the mouse to zoom into the chart and pan back and forth on it by clicking and dragging. The Y-axis of the chart is a relative percentage rather than an absolute number to normalize the data points and make comparisons between them easier.


Metrics found on the summary screen are for the currently selected audit:

Audit Score (100 points maximum)

This is the total score and a sum of the individual metrics at the bottom of the summary. The average score from all the audits and the number of audits that have run are displayed underneath the audit score.

Tag Presence (40 points maximum)

This metric shows a score for the percentage of the pages have any tags at all on them. The score is calculated by looking at all the tags across all the pages in the audit and determining the implementation rate for each tag. While this score may be high, it does not guarantee that all pages are tagged with every tag. In fact, clicking into the score will show the Tag Presence Report where you can see the implementation rate for each individual tag.

Load Time (20 points maximum)

Average page load time for the currently selected audit. To see the pages with the longest load time, click on the metric to view the Page Load Time report.

Status Code (20 points maximum)

Status Code calculates its score by finding the number of pages with a 200 status code; the higher the percentage of pages that return a 200 code the higher the score. A 200 status code means the page was served as expected. Other codes may mean pages cannot be found or accessed or have been relocated. The number below the circle shows the percentage of pages with 200 status codes and the percentage of pages with codes that were not 200. View more details by clicking on the metric to jump to the Status Codes by Page report.

Duplicate Request (10 points maximum)

This score reflects the number of times a tag sent an exact copy during the same page load. Click the metric to see the Duplicate Tags report.

Compliance (10 points maximum)

This shows a score for the number of tags failing vendor compliance or custom compliance rules. Click the metric to jump to the Business Compliance report. The number of failures for both categories shows below the number and can be clicked to go directly to the corresponding report. Clicking the score itself always pulls up the Business Compliance Report, even though this score might only be affected by the Vendor Compliance Report. Always check the Vendor Compliance Report, too.

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