Audit Summary Report
The Audit Summary report allows users to see a high-level summary of audit results, but also drill down into other reports with filters specific to the desired insights. This report also helps you to focus in on the Primary Tags that you have identified in your account. When you open up the report you'll see the details of your audit.
The top level summary metrics will display:
- How many pages were scanned
- How many of your primary tags were present
- How many rules were applied
This section of the report displays:
- The status of the applied rules
- Total # of unique tags
- Total # of broken tags
- Total # of broken pages
Data is displayed as trending behavior. Click on individual trending lines to see more of your previous runs. You should use these trends to identify big changes in the behavior of your site! If you suddenly see many more tags appearing you should check that all the tags look familiar to you or that increase is expected. Similarly you might use the trend of broken pages or broken tags to track down trouble.
Note: You can click on the graphs to expand those trending lines, you can also hover over any of these statistics to see three dots. When you click on those dots you'll get the option to jump directly into a report of that data already filtered to what you are looking at!
Health of Primary Tags
This table will have a breakdown of the tags you have configured as Primary Tags. It displays basic summaries of the health and implementation scope of these tags. These summary metrics include:
- The % of pages scanned that collected the tag
- The average tag load time
- The % of successful and unsuccessful status codes
- Any of your primary tags that were not found in the scan will also be identified!
This is a great way of checking for the tags that are most important to you! Here you can quickly see the implementation of your analytics tag, if it's present on all pages and how well it's behaving.
Note: You may need to adjust which tags are your Primary Tags, that's easy to do from this report! Simply hover over one of the present tags. Then select the option to Edit Primary Tags in Tag Setup. From there simply toggle on or off the tags you want, or use the search bar to find and add a tag you don't see.
The bottom table is a list of all the tags detected across the audit and some statistics on their behavior include:
- The # of pages tagged
- The # of pages not tagged
- The average tag load time
- The # of unique tag accounts
- The # of unique variables
By clicking on any cells in this table, you can drill into another report filtered for the insight you selected (e.g. clicking on the 408ms tag load time for AddThis would open the Tag Health report filtered to that tag). You can sort any of these columns by clicking on them. Use this table to quickly spot check your tags or quickly find information about a specific tag you're looking for.